Channel Marketing Manager

Summary: The Channel Marketing Manager will develop and execute the go-to-market strategy for EMEA retail channels, collaborating closely with Product and Category Marketing teams. This role focuses on optimizing user engagement through various marketing initiatives while managing budgets and performance metrics. The manager will also innovate new marketing opportunities and present key programs to stakeholders, ensuring alignment with brand standards and overall strategy.

Key Responsibilities:

• Develop go-to-market EMEA retail channel marketing strategy in collaboration with Product and Category Marketing teams.
• Build programs to optimize awareness, trial, conversion, and retention of users across multiple products and services.
• Lead and execute marketing and merchandising initiatives with EMEA retail partners within agreed-upon budgets and KPIs.
• Continuously measure, manage, and optimize marketing programs to drive efficiency, recommending tool development and process improvements.
• Oversee and manage channel co-marketing and OPEX budget, focusing on performance and delivering against agreed-upon metrics.
• Present key marketing programs to retailer partners, executives, and business development teams.
• Manage content and campaign activities across retailers, ensuring compliance with brand standards.
• Identify new channel marketing opportunities in EMEA, collaborating with regional leaders.
• Coordinate marketing elements of regularly scheduled reviews, including regional performance and share across business channels.
• Deliver and receive feedback on sales/marketing metrics and personal performance.

Key Skills:

• 5 years experience in Channel Marketing or a similar field.
• Demonstrable achievement with consumer technology brands.
• Experience in building go-to-market strategies across digital and physical retail channels.
• Knowledge of key advertising metrics such as CPC, CPA, LTV, and ROAS.
• Strong presentation skills.
• Bachelor's degree in Business, Marketing, Economics, or a related field.
• High level of accuracy and attention to detail.
• Experience managing relationships with cross-functional stakeholders and external vendors.
• Strong interpersonal skills; approachable and flexible.
• Excellent verbal and written communication skills.

Salary (Rate): £80,000

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing