Summary: The Associate Business Analyst role at Optima Partners involves leading marketing consent projects while collaborating with cross-functional teams to ensure compliance with data privacy regulations. The position requires expertise in consent management processes, data flow mapping, and the implementation of Consent Management Platforms. The analyst will play a crucial role in enhancing consent-driven marketing strategies and improving governance practices. This role is integral to driving transformation and customer-centricity within the organization.

Key Responsibilities:

• Lead and deliver marketing consent projects, from requirement gathering to implementation and testing.
• Collaborate with legal and privacy teams to ensure consent processes comply with data protection regulations.
• Map and document customer consent journeys, identifying data capture points and flows across systems.
• Define and validate consent-related business rules, policies, and governance models.
• Support the implementation and configuration of Consent Management Platforms (CMPs) or preference centres.
• Identify opportunities for enhancing consent-driven marketing personalization while maintaining compliance.
• Create detailed business and functional requirements, process flows, and data mapping documentation.
• Conduct impact assessments for consent-related changes across marketing platforms and customer touchpoints.
• Collaborate with data and IT teams to define data ingestion, storage, and sharing processes.
• Monitor and report on consent metrics and identify areas for improvement.

Key Skills:

• Proven experience leading marketing consent or preference management projects.
• Strong knowledge of data privacy regulations (GDPR, CCPA, PECR) and their application in marketing.
• Experience with Consent Management Platforms (CMPs), preference centres, and opt-in/opt-out processes.
• Expertise in gathering and documenting business and functional requirements.
• Skilled in creating process maps, data flow diagrams, and customer journey models.
• Experience conducting impact assessments and defining business rules.
• Ability to translate business needs into technical requirements for development teams.
• Understanding of customer data models, marketing databases, and consent-related data structures.
• Familiarity with marketing automation platforms (MAPs) and customer engagement tools.
• Experience working with CRM, CDP, or RTIM platforms related to consent management.
• Excellent stakeholder management and communication skills.
• Strong problem-solving and analytical capabilities.
• Ability to prioritize and manage multiple projects simultaneously.
• Detail-oriented with a focus on data accuracy and compliance.

Salary (Rate): undetermined

City: Edinburgh

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other