YouTube Content Producer

Summary: The YouTube Content Producer at Hello Halo Productions is responsible for developing and executing a strategic plan to grow YouTube channels that complement high-profile broadcast content. This role involves overseeing video production, optimizing performance metrics, and collaborating with various teams to ensure consistent and engaging content. The ideal candidate will have a proven track record in channel growth and a deep understanding of YouTube's dynamics.

Key Responsibilities:

• Own and manage Hello Halo’s YouTube strategy
• Build content formats that inspire, educate, and convert
• Manage the publishing calendar and ensure consistent output
• Collaborate with product, marketing, and design teams on campaigns
• Stay on top of platform updates and emerging trends
• Oversee scripting, filming, and editing workflows
• Ensure strong titles, thumbnails, and storytelling in every video
• Maintain a consistent brand voice, pacing, and visual style
• Guide internal and external creators to bring ideas to life
• Track key performance metrics like views, CTR, watch time, retention, and subscriber growth
• Run tests to improve thumbnails, titles, and formats
• Use performance data to optimize the channel and content pipeline
• Spot high-performing topics and double down on what works
• Build clear reports that track KPIs and highlight opportunities
• Measure and interpret performance across organic growth, engagement, and searchability
• Share actionable insights to refine strategy and content direction
• Communicate wins, lessons, and growth drivers with the wider team
• Develop repeatable content series that align with the channel mission and audience
• Pitch new video ideas based on research, trends, or community input
• Explore formats like YouTube Shorts and community posts
• Maintain a sharp editorial voice and consistent creative tone
• Own the YouTube content pipeline from idea to publish
• Keep production timelines tight and organized
• Manage assets, archive content, and ensure process efficiency
• Coordinate with editors, designers, and other stakeholders

Key Skills:

• Proven experience growing a YouTube channel
• Deep understanding of YouTube SEO, algorithm dynamics, and analytics
• Experience in scripting, storytelling, and content production
• Data-savvy with the ability to turn insights into strategy
• Organized, creative, and a clear communicator

Salary (Rate): undetermined

City: Glasgow

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other