Web Content Manager

The purpose of this role is to deliver a large-scale programme of undergraduate course content optimisation to support student recruitment and improve course discoverability across search engines, answer engines and generative AI platforms.

Client Details: University in London who are looking for a web, content expert

Description

• Develop new course content and enhance existing undergraduate course pages in collaboration with academic subject specialists.
• Review, rewrite and optimise course content in line with SEO, AEO and GEO best practice.
• Translate search insights and optimisation recommendations into engaging, user-focused content that supports prospective students throughout their decision-making journey.
• Ensure all content reflects the University's brand guidelines, institutional messaging and student recruitment objectives.
• Manage content development across multiple courses simultaneously, ensuring consistency, accuracy and quality.
• Support the creation and optimisation of subject landing pages and related digital content assets.
• Collaborate with web, UX and academic colleagues to ensure content is effectively implemented within the content management system (CMS).

Stakeholder Management & Project Delivery

• Lead content development discussions with academic stakeholders across a range of subject areas.
• Coordinate content reviews, approvals and sign-off processes to ensure delivery against agreed timelines.
• Manage competing priorities, dependencies and deadlines across a portfolio of undergraduate courses.
• Support the delivery of project milestones within a fast-paced, deadline-driven environment.
• Identify potential risks to delivery and escalate issues where appropriate.

Search Optimisation & Continuous Improvement

• Apply SEO, AEO and GEO principles to all content development and optimisation activities.
• Use search insights, user behaviour and performance data to inform content recommendations and identify opportunities for improvement.

Profile

• Relevant degree or equivalent professional experience.
• Experience delivering high-volume content projects to challenging deadlines.
• Experience writing and optimising web content to improve search visibility and user experience.
• Experience working within a Marketing, Communications or Media department, ideally within an educational environment, with a strong client service ethic and the ability to build trusted relationships with key stakeholders.
• Experience managing multiple stakeholders and securing content approval within complex organisations.
• Experience interpreting data, search insights or audience research to inform and improve digital content.
• Understanding of Answer Engine Optimisation (AEO) and Generative Engine Optimisation (GEO), alongside experience using SEO tools and conducting content audits.

Job Offer

• Web content position
• ASAP start
• Interim position, reporting to the Director of Marketing at the University
• Remote or 1 day on campus