Ideal Candidate Profile
This is an excellent opportunity for a candidate who is digitally minded, detail-oriented, and comfortable working at pace across a complex, multi-market project.
The successful candidate will be collaborative, proactive, and confident managing content, data, and digital asset workstreams, while building strong relationships across brand, product, local market teams, and external agency partners.
About the Role
We are seeking an experienced, highly organised, and digitally minded Web Content Manager to join the DEWALT team on a 6-month fixed term contract, with the potential to extend based on business requirements.
This role will play a key part in supporting a major digital transformation project across EMEA and ANZ markets, focused on launching new websites as part of a platform migration.
The successful candidate will work across a broad range of brand, digital content, and product execution activities, helping to ensure a smooth and effective transition from one website platform to another.
The role will have responsibility across website content, landing pages, DAM (Bynder) and PIM (Riversand + Salsify) management, product data and image completeness, and local market coordination, working closely with brand, product, local market teams, and external agencies to support launch readiness across multiple markets.
Key Responsibilities
- Support the delivery of new website launches across EMEA and ANZ markets as part of a platform migration project.
- Manage and coordinate activities relating to DAM (Digital Asset Management) and PIM (Product Information Management), including image and data audits.
- Review product content to identify gaps in data, imagery, translations, and supporting assets, and work with relevant teams to ensure completion.
- Oversee website content updates, including landing pages and other supporting digital content required for launch.
- Work closely with local market teams to support translation requirements and help ensure content is accurate, relevant, and ready for deployment in each market.
- Partner with brand/marketing, product, and local market teams to ensure all content is aligned to business and brand requirements.
- Work with the internal agency and its professional copy writer to review all product information.
- Work with external agencies where needed to help close image gaps and support the delivery of required digital assets.
- Coordinate and help organise product photo shoots where required to ensure imagery is available for website and product launch needs.
- Coordinate the collection, validation, and organisation of product information and digital assets across multiple stakeholders.
- Help ensure products are fully represented online with the correct data, imagery, translations, and supporting content.
- Track progress across key workstreams and support timely delivery against project milestones.
- Work collaboratively with internal teams and external partners to resolve issues, manage dependencies, and maintain momentum across the website migration project.
- Support quality, consistency, and completeness across digital touchpoints to ensure a strong brand presence and customer experience.
Skills & Experience
- Previous experience in a brand, digital, ecommerce, content, or website-related role.
- Experience working with product data, digital content management, ecommerce platforms, or website content systems.
- Exposure to or working knowledge of DAM and/or PIM systems, especially Bynder.
- Experience with PIM platforms such as Riversand, Syndigo, or Salsify or similar programs would be advantageous.
- Experience working with website content, product data, and digital assets across multiple markets.
- An understanding of translation coordination or local market content adaptation would be beneficial.
- Strong attention to detail, particularly in relation to data accuracy, image quality, translation completeness, and content consistency.
- Experience coordinating projects across multiple stakeholders, including external agencies where applicable.
- Strong organisational and project management skills, with the ability to manage multiple priorities effectively.
- Confidence working cross-functionally with marketing, product, and local market teams.
- A proactive and hands-on approach, with the ability to identify issues and drive them through to resolution.
- Strong written and verbal communication skills.
- Experience in an international or multi-market environment would be advantageous.
Reporting Line: This role will report to the Senior Brand Manager.