Purpose of the role
As our Web Analytics Manager, you'll be responsible for ensuring AQA has accurate, reliable and trusted digital data that supports decision-making across the organisation.
This is a hands-on specialist role, combining technical implementation with ownership of AQA's web analytics standard and capability.
You'll lead the implementation, optimisation and governance of our digital measurement framework, owning GA4 and GTM tracking across our websites and digital platforms.
From designing event tracking strategies and data layer requirements to resolving data quality issues and improving customer journey measurement, you'll ensure we have the insight needed to understand customer behaviour and continuously improve their digital experience.
Working closely with marketing, digital, customer experience, product and technology teams, you'll translate business requirements into effective tracking solutions and actionable insight.
You'll play a key role in supporting AQA's Customer Data Platform (CDP) ambitions, establishing strong data governance and ensuring tracking implementations meet the high standards expected within a regulated environment.
Key responsibilities
- Owning the end-to-end implementation and management of web analytics using Google Analytics 4 (GA4) and Google Tag Manager (GTM).
- Translating business objectives and customer journeys into measurement plans, KPIs, event taxonomies, and scalable tracking frameworks.
- Defining, managing and governing data layer specifications to ensure accurate, consistent and reliable data collection.
- Working with developers and technical teams to implement tracking requirements across websites, platforms and integrations.
- Developing robust quality assurance and validation approaches for tracking implementations, including testing tags, events, consent behaviour and data layer outputs before and after release.
- Ensuring analytics and tagging implementations operate appropriately alongside consent management and privacy requirements, working with relevant teams to maintain compliant data collection.
- Establishing analytics governance standards, conducting audits and maintaining high levels of data quality and compliance.
- Acting as the analytics implementation expert, translating business requirements into effective measurement solutions and influencing stakeholders at all levels.
- Supporting reporting, dashboard development and customer journey measurement to drive continuous improvement and business performance.
What's in it for you
- A platform to influence education nationally and represent AQA at key events
- Career development and professional growth in a leading education charity
- Hybrid working and flexibility to support work-life balance
- Comprehensive benefits including Bupa Health Insurance, Health Care Cash Plan, Life Assurance and an Electric Vehicle Leasing scheme, generous combined pension contributions up to 18.5% and 25 days annual leave plus bank holidays and extra closure days at Christmas
- An inclusive culture that welcomes new perspectives, values collaboration and encourages innovative thinking to improve how we support teachers and students
You'll thrive in this role if you have
- Strong stakeholder management and communication skills, with the ability to translate technical concepts into clear, actionable recommendations for both technical and non-technical audiences.
- Experience working within consultancy, agency or complex matrix environments, successfully managing competing stakeholder priorities while delivering high-quality outcomes.
- Relevant certifications such as Google Analytics Certification, Google Tag Manager Certification, Google Digital Marketing & E-commerce Certificate or equivalent analytics qualifications.
- Significant hands-on experience with Google Analytics 4 (GA4) and Google Tag Manager (GTM), including implementing event tracking, conversion measurement, tagging strategies and data layer frameworks.
- A track record of delivering complex analytics and tracking implementations, resolving data quality issues and establishing robust measurement and governance standards.
- Experience working with Customer Data Platforms (CDPs), CRM systems and wider marketing technology ecosystems to support customer journey measurement, audience segmentation and insight-driven decision making.
- A strong understanding of digital analytics, data governance, compliance and change control, ideally gained within a regulated or highly controlled environment.
- Good technical knowledge of web technologies, including experience working alongside developers and an understanding of areas such as JavaScript, APIs, data layers or backend systems.
Diversity and inclusion
At AQA, we're committed to creating a workplace where everyone feels they belong and can do their best work.
We value the different perspectives, experiences and backgrounds our people bring, knowing they strengthen our culture, decision-making and impact.
We foster an inclusive environment where everyone is treated with respect, has access to opportunities to grow and contribute, and feels able to be themselves.
We welcome applications from people of all backgrounds and lived experiences.
Application process
To apply, please submit your CV and a cover letter outlining your suitability for the role.
Application deadline: Thursday 26th November 2026 23:59
Short application questionnaire
Interview Process: First stage: Teams Interviews taking place on 7th of December 2026 Second stage: Face to Face with a Practical Task to complete. Interviews will take place between 17th and 18th of December 2026 in either Guildford or London.
Successful candidates will be unable to maintain an Associate role with AQA or any other exam board.