The opportunity
You'll lead Brand & Venue Marketing across the V&A family of museums, helping shape how one of the world's most recognised cultural brands engages audiences today and for years to come.
This isn't simply about delivering campaigns. It's about creating a marketing function that is strategically driven, commercially focused and audience-centric.
You'll build the systems, culture and leadership that enable brilliant marketing to happen consistently.
You'll inherit a talented team, but more importantly you'll help shape what that team becomes.
What you'll do
You'll lead marketing across five museums, overseeing venue marketing, exhibitions, partnerships, agencies and brand development.
Working alongside colleagues across Audience Insight, Customer Growth, Digital, CRM and Commercial, you'll establish clear priorities, strengthen planning, improve measurement and create a culture where marketing owns business outcomes, not simply campaign delivery.
Who we're looking for
You may come from visitor attractions, entertainment, retail, hospitality, travel, sport or another consumer-facing organisation - as long as you have experience driving ticket sales or visitor growth.
What's more important is that you've built high-performing marketing teams, delivered commercial results and enjoy creating clarity where others see complexity.
We are looking for someone who:
- Enjoys building rather than maintaining
- Thinks strategically as well as tactically
- Uses insight to make decisions
- Measures success through outcomes
- Balances commercial and cultural goals
- Coaches team to build capability
- Brings challenge constructively
Why this role matters
The V&A isn't looking for someone to run marketing. They're looking for someone to help redefine it.
If you're excited by the opportunity to build a modern marketing organisation inside one of the UK's most iconic institutions, we'd love to hear from you.