Summary: The Marketing Manager will play a crucial role in enhancing brand visibility and driving market expansion through collaboration with New Product Development and Sales teams. This position involves developing comprehensive marketing strategies, managing product launches, and executing effective campaigns to stimulate business growth. The role requires a strong understanding of consumer trends and the ability to leverage digital marketing initiatives to engage customers. The successful candidate will oversee budget management and cross-functional collaboration to align marketing efforts with business objectives.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy aligned with business objectives.
• Collaborate with NPD to identify market trends and consumer preferences.
• Partner with Sales to stimulate growth through targeted marketing initiatives.
• Lead product positioning and branding initiatives for core products.
• Oversee product packaging design and promotional materials.
• Manage new product launches from concept through execution.
• Conduct market research and analyze consumer behavior and trends.
• Lead digital marketing initiatives, including website and social media management.
• Create compelling content to showcase product quality and versatility.
• Design and implement integrated marketing campaigns across various mediums.
• Develop and oversee the marketing budget and track expenditures.
• Act as the primary liaison between Marketing, NPD, and Sales teams.

Key Skills:

• Minimum of 5 years of experience in a marketing role, preferably in food & beverage or FMCG.
• Proven track record of launching products and executing marketing campaigns.
• Experience collaborating with NPD and Sales teams.
• Excellent communication, leadership, and project management skills.
• Proficiency in digital marketing tools and data analytics platforms.
• Creative thinker with the ability to recognize market trends.
• Strong financial acumen and experience managing marketing budgets.
• Degree in Marketing, Business, or a related field; master's degree or certification is a plus.
• Strong understanding of the food manufacturing industry.
• Ability to thrive in a fast-paced environment and manage multiple projects.
• Results-oriented with a passion for achieving measurable outcomes.

Salary (Rate): undetermined

City: Craigavon

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other