Trade Marketing Executive

Trade Marketing Executive

Posted 1 week ago by HR Services & Solutions

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£30,000 Per year
Undetermined
Hybrid
West Midlands, England, United Kingdom
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Boost (C++ Libraries) Brand Strategy Budgeting Digital Marketing EFTPOS Finance Management Marketing Materials Photography Project Management SIPOC Process

Summary: The Trade Marketing Executive role involves developing and executing trade marketing plans that align with brand strategy for a leading FMCG company. This hybrid position requires attendance in the Midlands office two days a week to collaborate with sales and marketing teams. The successful candidate will create customer-specific campaigns and manage marketing assets to enhance brand visibility. Strong project management and digital marketing skills are essential for optimizing marketing efforts and driving continuous improvement.

Key Responsibilities:

  • Develop and execute trade marketing plans and campaigns aligned to brand strategy and in-year plans.
  • Create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through, and support joint business objectives.
  • Manage all marketing assets encompassing brand imagery & photography, digital optimization, marketing materials, trade adverts, and branded merchandise.
  • Plan and execute best-in-class trade plans across EPD & NPD.
  • Deliver annual trade shows and key customer events.
  • Create and execute annual trade press plans both offline and online.
  • Collaborate with multiple suppliers to source, develop, and produce permanent and temporary point of sale (POS) materials.
  • Act as the day-to-day point of contact and key support for sales team requirements including decks, POS, imagery, etc.
  • Manage the website and LinkedIn page monthly, ensuring correct, up-to-date, and engaging content.
  • Apply internal and external data and insights from retailers and third-party vendors to optimize return on ad spend (ROAS) and drive continuous improvement.
  • Build strong collaborative relationships across key departments: Sales, Purchasing, Finance, Technical.
  • Ensure collaborative partnerships with the agencies employed and manage all agencies/third parties effectively.
  • Manage marketing budget and a variety of projects.

Key Skills:

  • Shopper/Trade Marketing or Customer marketing experience, ideally within FMCG organizations.
  • Marketing qualification.
  • Project management experience.
  • Digital marketing knowledge.
  • Experience working with creative and production agency suppliers.
  • Experience of working collaboratively with cross-functional teams.

Salary (Rate): £30,000.00/year

City: West Midlands

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Role - TRADE MARKETING EXECUTIVE c£30k+ Excellent Benefits HYBRID ROLE (2 DAYS PER WEEK IN OFFICE) ESTABLISHED GROWING BUSINESS EXPERIENCE IN A FAST PACED FMCG ENVIRONMENT ESSENTIAL TWO DAYS PER WEEK IN MIDLANDS TO ATTEND SALES & MARKETING TEAM MEETINGS

Our client is a leader in their field and due to continued growth, have an exciting role. They are seeking a driven Trade Marketing Executive who will be responsible for developing and executing trade marketing plans aligned to the brand strategy and in-year plans.

Duties and Responsibilities

  • Develop and execute trade marketing plans and campaigns aligned to brand strategy and in year plans
  • Create compelling customer-specific campaigns, promotions, and materials that enhance brand visibility, boost sell-through and support joint business objectives
  • Creation and management of all marketing assets encompassing brand imagery & photography, digital optimisation, marketing materials, trade adverts, branded merchandise
  • Bring brand strategies to life across both physical and digital touchpoints.
  • Plan and execute best in class trade plans across EPD & NPD
  • Delivery of annual trade shows and key customer events
  • Creation and execution of annual trade press plans both offline/online
  • Collaborate with multiple suppliers to source, develop, and produce permanent and temporary point of sale (POS) materials.
  • Day to day point of contact and key support for sales team requirements including decks / POS / imagery etc.
  • Monthly management of the website and LinkedIn page ensuring correct, up to date and engaging content
  • Be able to apply internal and external data and insights from retailers and third-party vendors to optimise return on ad spend (ROAS) and drive continuous improvement.
  • Build strong working / collaboratively relationships across key departments: Sales, Purchasing, Finance, Technical
  • Ensure collaborative partnerships with the agencies employed and ensure that all agencies / third parties are managed and challenged effectively.
  • Manage marketing budget and variety of projects

Skills And Experience

  • Shopper/Trade Marketing or Customer marketing experience, ideally within FMCG organisations
  • Marketing qualification
  • Project management experience
  • Digital marketing knowledge
  • Experience working with creative and production agency suppliers
  • Experience of working collaboratively with cross functional teams

if you feel you have the skills and experience necessary, please upload your CV in the first instance

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