Technical Web Analyst - GA4 Implementation - Contract

Technical Web Analyst - GA4 Implementation - Contract

Posted 2 weeks ago by Harnham

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£500 Per day
Inside
Hybrid
London, England, United Kingdom
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Conversion Rate Optimisation Debugging Device Tracking Software Digital Data Digital Transformation Google Analytics Google Tag Manager Management Management Process Marketing Analytics Market Trend Stakeholder Management Tag Management User Experience User Journey Mapping Web Analytics

Summary: The Technical Web Analyst role involves leading the implementation of Google Analytics 4 (GA4) for a prominent travel brand undergoing digital transformation. The contractor will manage end-to-end tracking using Google Tag Manager (GTM) and collaborate with various teams to enhance the online booking experience. This position requires a strong background in digital analytics, particularly in the travel sector, to provide insights and optimize customer interactions. The role is hybrid, requiring 1-2 days per week in the London office.

Key Responsibilities:

  • Lead the end-to-end setup of Google Analytics 4 across web and app booking flows.
  • Own the tag management process via GTM, deploying marketing and analytics tags.
  • Build and maintain detailed documentation of tagging architecture and reporting frameworks.
  • Collaborate with marketing, UX, and development teams to capture and implement tracking requirements.
  • Monitor post-implementation performance and provide actionable insights.
  • Interpret data to uncover travel behaviour trends and deliver recommendations to stakeholders.

Key Skills:

  • Solid experience in digital analytics with a focus on GA4 implementation.
  • Proficiency in Google Tag Manager for dynamic and transactional websites or apps.
  • Strong understanding of the online travel customer lifecycle.
  • Comfortable working with dataLayers, debugging tools, and analytics QA processes.
  • Excellent communication and stakeholder management skills.
  • Previous experience in the travel, tourism, or hospitality sector is highly desirable.

Salary (Rate): £500.00/daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT

Detailed Description From Employer:

Technical Web Analyst (Contract) Leading Travel Brand London - Hybrid £450-£500 per day Inside IR35

Are you a skilled Technical Web Analyst with a passion for digital data and a background in GA4 implementations? I'm working with a well-known brand in the travel sector who are embarking on a major digital transformation journey. They need a contractor to lead a robust Google Analytics 4 implementation and manage end-to-end tracking using Google Tag Manager (GTM) across their customer-facing platforms. This is an exciting opportunity to work with a travel business that is evolving its online booking journey, personalisation strategies, and marketing analytics.

Role & Responsibilities

  • GA4 Implementation for Travel Journeys: Lead the end-to-end setup of Google Analytics 4 across web and app booking flows, ensuring accurate and scalable tracking of customer behaviour, from trip searches to bookings.
  • Tag Management (GTM): Own the tag management process via GTM, deploying marketing and analytics tags to capture critical user interactions across various travel-related customer touchpoints.
  • Documentation & Governance: Build and maintain detailed documentation of the tagging architecture, dataLayer structure, and reporting frameworks.
  • Cross-Team Collaboration: Work closely with marketing, UX, and development teams to ensure tracking requirements are captured, prioritised, and implemented effectively.
  • Post-Go-Live Optimisation: Monitor post-implementation performance, resolve tracking issues, and provide actionable insights to optimise the digital experience.
  • Insights & Reporting: Use your analytics expertise to interpret data, uncover travel behaviour trends, and deliver insight-driven recommendations to stakeholders.

Skills & Experience

  • Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
  • Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
  • Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
  • Comfortable working with dataLayers, debugging tools, and analytics QA processes
  • Excellent communication and stakeholder management skills, including documentation and insight delivery
  • Previous experience in the travel, tourism, or hospitality sector is highly desirable

Benefits

£450-£500 per day inside IR35 Hybrid role, 1-2 days per week in a central London office

How to Apply

Register your interest by sending your CV to Lloyd Dunstall via the Apply link on this page.

GA4 / Google Tag Manager / GTM / Google Analytics / Travel Analytics / Booking Funnel / Web Analytics / Digital Tracking / Travel Sector / Tourism / DataLayer / Digital Insights / CRO / Implementation

Desired Skills and Experience

  • Solid experience in digital analytics with a strong focus on GA4 implementation and user journey tracking
  • Proficiency in Google Tag Manager, with experience in deploying tags for dynamic and transactional websites or apps
  • Strong understanding of the online travel customer lifecycle, from research and planning to booking and post-booking engagement
  • Comfortable working with dataLayers, debugging tools, and analytics QA processes
  • Excellent communication and stakeholder management skills, including documentation and insight delivery
  • Previous experience in the travel, tourism, or hospitality sector is highly desirable
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