Strategic Marketing Manager - Banking - London
Posted 2 days ago by iKas International
£550 Per day
Undetermined
Hybrid
London, UK
Summary: Strategic Initiatives Marketing Manager needed for a global asset management firm and investment bank in London, offering hybrid working arrangements. The role focuses on leading brand campaigns, retail go-to-market strategies, and strategic partnerships over a 12-month period. The ideal candidate will possess a blend of strategic thinking and execution skills, capable of navigating a complex marketing environment. This hands-on position requires quick adaptation and measurable outcomes across various stakeholders and workstreams.
Key Responsibilities:
- Co-Branded Partnership Marketing
- Brand Campaigns, Research & Measurement
- Retail/Next-Gen Go-To-Market Support
- SEM & Social Coordination
- Strategic Delivery & Stakeholder Management
Key Skills:
- Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
- Strong understanding of digital marketing channels (SEM, paid social, content)
- Demonstrated ability to use AI tools (eg Copilot or similar) to enhance marketing effectiveness and productivity
- Familiarity with emerging AI capabilities, including agent-based workflows and automation
- Experience working with co-branded campaigns and/or distribution partners/platforms
- Track record managing external agencies and research partners
- Strong analytical mindset - able to translate data into clear recommendations
- Excellent stakeholder management across senior and cross-functional teams
- Ability to hit the ground running in a fast-paced, contractor capacity
Salary (Rate): £550.00 per day
City: London
Country: UK
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Marketing - Manager - Digital - Asset Management - Brand Campaigns - ETF
Strategic Initiatives Marketing Manager required by Global, Asset Management firm and Investment Bank, based in London with the ability for hybrid working. You will lead delivery across key pan-regional priorities during a 12-month period.
This is a hands-on, delivery-focused role sitting at the centre of their brand campaigns, retail/next-gen go-to-market (GTM), and strategic partnership initiatives. The role requires someone who can quickly embed, operate with pace, and drive measurable outcomes across multiple workstreams and stakeholders.
The successful candidate will bring a strong balance of strategic thinking and executional delivery, with the ability to navigate a matrixed, pan-EMEA marketing environment.
Key Accountabilities will be:
- Co-Branded Partnership Marketing
- Brand Campaigns, Research & Measurement
- Retail/Next-Gen Go-To-Market Support
- SEM & Social Coordination
- Strategic Delivery & Stakeholder Management
Skills and Knowledge required are as follows:
- Proven experience delivering integrated marketing campaigns (brand, performance and partnerships)
- Strong understanding of digital marketing channels (SEM, paid social, content)
- Demonstrated ability to use AI tools (eg Copilot or similar) to enhance marketing effectiveness and productivity
- Familiarity with emerging AI capabilities, including agent-based workflows and automation
- Experience working with co-branded campaigns and/or distribution partners/platforms
- Track record managing external agencies and research partners
- Strong analytical mindset - able to translate data into clear recommendations
- Excellent stakeholder management across senior and cross-functional teams
- Ability to hit the ground running in a fast-paced, contractor capacity
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