Strategic Marketing Lead - Fertility
Posted 1 day ago by Freshminds
£800 Per day
Undetermined
Undetermined
United Kingdom
Summary: A client in the healthcare industry is looking for a senior, director-level UK Marketing Consultant to provide strategic marketing advice in the competitive fertility market. The consultant will work closely with senior leadership to enhance market positioning, segmentation, and go-to-market strategies. The role involves delivering actionable recommendations based on market insights and current activities to drive growth across a multi-brand portfolio. The initial engagement is for 1-2 weeks with the possibility of extension.
Key Responsibilities:
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings
Key Skills:
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions
Salary (Rate): £800 per day
City: undetermined
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Marketing
A client in the healthcare industry is seeking a senior, director-level UK Marketing Consultant to join the team for an initial 1-2 weeks, with potential extension.
You will advise senior leadership on marketing strategy within a highly competitive fertility market, helping to shape clearer positioning, sharper segmentation and more effective go-to-market decisions. Reporting into senior stakeholders, the objective of the project is to bring specialist IVF market insight, assess current activity and deliver practical recommendations to accelerate growth across a multi-brand portfolio.
Responsibilities
- Advise senior stakeholders on UK fertility market dynamics, competitor positioning and strategic opportunities
- Review current customer segmentation, pricing and go-to-market activity, identifying gaps and areas for improvement
- Assess the effectiveness of existing marketing channels, including digital, social media and above-the-line campaigns
- Deliver clear, actionable recommendations to improve brand performance, speed to market and commercial impact across multiple offerings
Requirements
- Extensive experience in the London IVF or fertility market, with a strong understanding of patient acquisition and market dynamics
- Proven track record in senior, strategic marketing roles at director level within healthcare or a similarly regulated sector
- Expertise in pricing strategy, brand positioning and multi-channel marketing effectiveness
- Strong advisory capability, with the ability to quickly diagnose issues, influence senior stakeholders and recommend practical solutions
Details
- Start date: ASAP
- Duration: Initial 1-2 weeks, with potential extension
- Day rate: Up to £800Ltd depending on experience
- Location: UK