Strategic Account Manager
Posted Today by Morgan McKinley
Negotiable
Undetermined
Undetermined
London Area, United Kingdom
Summary: As a Senior Strategic Account Manager, you will be a key partner to clients, focusing on revenue generation and relationship management within the digital marketing and data-driven strategy sectors. Your role involves driving account growth, developing joint business plans, and providing data-driven insights to ensure clients meet their business objectives. You will also lead stakeholder relationships and maintain industry expertise to navigate challenges and opportunities effectively.
Key Responsibilities:
- Identify and capitalize on growth opportunities within the market; coordinate with internal stakeholders to drive incremental investment and maximize marketing efficiency.
- Create and own comprehensive joint business plans (JBPs) aligned with client objectives to deepen stakeholder relationships and track progress toward revenue goals.
- Collaborate with internal account managers and product specialists to set sales strategies tailored to specific markets and individual customer needs.
- Develop and refine account plans, adjusting strategies in real-time based on market shifts and internal feedback.
- Conduct deep-dive analyses to extract interpretable insights and provide strategic recommendations to customers and leadership.
- Act as a strategic partner by analyzing customer interactions and data to improve retention, service quality, and overall sales growth.
- Lead the relationship for assigned customers/agencies, managing everything from global/regional campaigns to product enhancement requests.
- Drive internal efforts to identify, escalate, and resolve customer issues while building a robust internal network.
- Document and share best practices, case studies, and learnings to elevate the team’s collective performance.
- Maintain a "thought leader" status by staying current on the advertising landscape, competitive movements, and consumer trends.
- Share a unique point of view on industry shifts to help clients navigate challenges and seize new opportunities.
Key Skills:
- 8–10 years of relevant experience in account management, sales, or digital marketing.
- Proven track record of managing accounts within the Fintech industry.
- Strong background in competitive selling and revenue-focused relationship management.
- Deep understanding of digital marketing ecosystems and how they drive customer business outcomes.
- Exceptional ability to craft and deliver complex solutions to high-level agencies and customers.
Salary (Rate): undetermined
City: London Area
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other
Duration - Nov 2026
Role Overview
As a Senior Strategic Account Manager, you will serve as a high-impact partner to key clients. This is a revenue-driven, customer-facing role designed for a seasoned professional who excels at the intersection of digital marketing, data-driven strategy, and relationship management. You will be responsible for driving account growth, navigating competitive selling environments, and fostering deep-rooted partnerships with senior stakeholders. Your goal is to transform complex data into actionable business plans that ensure our clients exceed their business objectives while consistently hitting revenue targets.
Key Responsibilities
- Strategic Sales & Account Growth
- Revenue Generation: Identify and capitalize on growth opportunities within the market; coordinate with internal stakeholders to drive incremental investment and maximize marketing efficiency.
- Joint Business Planning: Create and own comprehensive joint business plans (JBPs) aligned with client objectives to deepen stakeholder relationships and track progress toward revenue goals.
- Sales Strategy: Collaborate with internal account managers and product specialists to set sales strategies tailored to specific markets and individual customer needs.
- Tactical Execution: Develop and refine account plans, adjusting strategies in real-time based on market shifts and internal feedback.
- Data Analysis & Insights
- Data-Driven Influence: Conduct deep-dive analyses to extract interpretable insights. Provide strategic recommendations to customers and leadership to influence change and drive business results.
- Performance Optimization: Act as a strategic partner by analyzing customer interactions and data to improve retention, service quality, and overall sales growth.
- Stakeholder Management & Collaboration
- Primary Point of Contact: Lead the relationship for assigned customers/agencies, managing everything from global/regional campaigns to product enhancement requests.
- Cross-Functional Leadership: Drive internal efforts to identify, escalate, and resolve customer issues. Build a robust internal network to strengthen communication and streamline service delivery.
- Success Scaling: Document and share best practices, case studies, and learnings (internally and externally) to elevate the team’s collective performance.
- Thought Leadership
- Industry Expertise: Maintain a "thought leader" status by staying current on the advertising landscape, competitive movements, and consumer trends.
- Consultative Approach: Share a unique point of view on industry shifts to help clients navigate challenges and seize new opportunities.
Required Qualifications
- Experience: 8–10 years of relevant experience in account management, sales, or digital marketing.
- Industry Knowledge: Proven track record of managing accounts within the Fintech industry.
- Sales Acumen: Strong background in competitive selling and revenue-focused relationship management.
- Digital Proficiency: Deep understanding of digital marketing ecosystems and how they drive customer business outcomes.
- Communication: Exceptional ability to craft and deliver complex solutions to high-level agencies and customers.