Storytelling Lead

Storytelling Lead Full Time (alternative working patterns will be considered) Salary - £33,201 - £36,924

Our offer to you

We pride ourselves in being a great place to work, providing a supportive culture with opportunities to grow and develop your career, achieve a healthy work life balance and to be recognised for the great work you do.

You will receive:

• Competitive salary and pension scheme
• 33 days holiday (inclusive of bank holidays) - increasing to 38 days over 5 years
• Hybrid, Flexible working
• Cycle to work scheme
• Electric Vehicle Scheme (subject to terms)
• Health and Wellbeing portal – access to financial, health and wellbeing support and an Employee Assistance Programme
• Discounts – you will have access to Blue Light and NHS Discounts as well as discounts on mobile phones, gym membership, cinema tickets, restaurants, holidays and shopping

About Us

This is a fantastic opportunity to join a team of over 1,400 employees and over 28,000 volunteers, united by our goal of saving lives through essential first aid services, training and campaigning. As a charity with rich heritage and a long history of serving humanity, we are proud of our past and excited about creating a healthier, safer, more resilient future. St John Ambulance works at the heart of communities, supporting and enabling them to access and receive physical and mental health first aid. We do this through developing and providing effective community response and outreach services (e.g. Ambulance response) and using our longstanding expertise to empower people with vital clinical skills and the confidence to use them (e.g. our Volunteers and Community Advocates, and Young Responders programmes).

Job Summary

Join St John Ambulance as our Storytelling Lead and play a pivotal role in bringing our mission to life. As a key member of the Content & Brand team, you will craft compelling, story-led content that strengthens our brand, deepens public understanding, and inspires support. You’ll uncover powerful, real-life stories from across the organisation, spanning patients, volunteers, employees and fundraising, transforming them into engaging narratives for use across both internal and external communications.

About You

You’re a skilled storyteller with proven experience in interviewing, writing and shaping compelling narratives, whether in a charity, business or media environment. You’re confident working in a busy content team, collaborating across a complex organisation and building strong relationships to uncover powerful stories. Curious, tenacious and resourceful, you know how to find and develop meaningful, story-led content, including handling sensitive or emotionally charged subjects with empathy, professionalism and sound judgement. You’re a persuasive communicator with excellent written and verbal skills, able to work independently, manage competing priorities and meet tight deadlines. Above all, you’re trustworthy, discreet and committed to using stories to make a genuine impact.

About the Role

• Source and develop inspiring stories from across St John to create impactful content for both internal and external channels
• Lead the creation of compelling, story-led content that drives public engagement and internal pride
• Build strong relationships across departments to identify opportunities and enable effective content gathering
• Proactively network with stakeholders to uncover new stories and maintain a steady pipeline of content
• Champion the value and impact of story-led, branded content across the organisation
• Tailor content for different audiences, using insight to maximise effectiveness and reach
• Ensure all story content is compliant, accessible and aligned with legislation and organisational values
• Monitor performance, report on impact, and bring fresh ideas and innovation to enhance storytelling across St John

We reserve the right to close this vacancy early if we receive high volume of applications for the role. Therefore, if you are interested, please submit your application as early as possible.

St John Ambulance are committed to increasing the diversity of our team and making sure we best reflect the diversity of the communities we serve. At St John, everyone is valued and supported to thrive, we have several networks including Multi Culture, Disability and Accessibility, Pride, Family and Carers and Women’s groups. We do not tolerate any form of discrimination and engender a sense of belonging for all, by creating an environment of mutual respect, where we value unique differences and demonstrate authentic allyship. We believe passionately in equality, diversity and inclusion.

St John Ambulance is committed to safeguarding and we promote safe recruitment practice. Therefore, all successful applicants will undergo pre-employment checks, including DBS Clearance, as part of the onboarding process, if applicable to the nature of the role

Please note: St John does not accept speculative CVs and will only review CVs sent in application for an advertised vacancy.