Overview
Senior Portfolio & Market Development Manager- (12-Month Maternity Cover)
Impact the Moment
As the Senior Portfolio & Market Development Manager for Higher Education, you will lead the execution of strategic market and product development plans that address the evolving needs of educators and the academic community across the region.
You will define and drive the portfolio strategy for the Higher Education market across Marketing, Psychology, and Management, serving as the voice of the customer to ensure the portfolio is optimized in line with business objectives and strategic priorities. You will identify content gaps and commission new solutions where there is a clear need for local market relevance or curriculum alignment. In addition, you will build and strengthen networks of authors and subject matter experts (SMEs), while cultivating relationships with influential customers. You will be accountable for portfolio performance, measuring and driving product success through key commercial and customer metrics.
You will also lead Market Development initiatives across the Higher Education portfolio to deliver business growth, including increasing revenue, expanding Connect digital activations and user engagement, and strengthening customer relationships to drive adoption and long-term success.
How Can You Make an Impact?
Drive digital transformation by creating products and services that deliver genuine customer value
Lead market development initiatives that grow revenue, increase Connect digital activations, and expand customer engagement across the region
Represent the voice of the customer, ensuring portfolio strategy aligns with regional needs and business priorities
Build and nurture influential networks with authors, SMEs, and key academic customers
Convert market development contacts into users and advocates for McGraw Hill solutions
Support achievement of year-on-year revenue targets and increased market share through strategic portfolio and market development activity
What You Will Be Doing
Portfolio Management (50%)
Own the financial revenue and profitability of your regional product portfolios (Marketing, Management and Psychology), collaborating with sales and marketing to meet or exceed targets
Build and execute a regional roadmap, identifying and presenting compelling business cases for new product versions, innovations, and enhancements
Drive digital innovation by understanding customer needs and creating products with real value
Leverage market insights to identify customer pain points and develop solutions, using agile methods to gather problem-oriented feedback
Retain and recruit authors and Subject Matter Experts (SMEs), with effective succession planning to maintain portfolio strength and influence
Build true partnerships with Sales and Marketing, contributing to positioning, messaging, and target customer strategy
Market Development (40%)
Develop, prioritise, and execute market development plans in collaboration with Portfolio Managers and Marketing
Perform market data analysis and synthesise results to drive data-informed decisions
Cultivate high-value relationships with top targets representing optimal growth opportunities
Spend a minimum of 20% of each month engaging directly with the market (virtually or in person) to stay close to customer needs
Organise and collaborate on market development activities such as focus groups
Sales Enablement (10%)
Represent and promote the portfolios to regional teams
Partner with the Sales team to strategize on top opportunities and advance adoptions
Engage directly with HE instructors and key decision-makers to support a team sell approach
Convert market development contacts into committed users and advocates
What You Can Bring to This Role
We're looking for someone who is commercially minded, self-driven, and genuinely passionate about the higher education space. Specifically, you'll bring:
A customer and market focus: you are always keeping educator needs at the centre of every decision
A collaborative approach: you partner effectively across Sales, Marketing, and Product teams
Relationship-building confidence: you naturally build internal and external partnerships and proactively nurture your network of customers, authors, and stakeholders
Strong communication and influencing skills: you're comfortable presenting ideas to senior stakeholders, engaging diverse audiences, and driving alignment across teams
A strategic commercial mindset: you understand how to balance innovation with measurable business performance
Adaptability and agility: you can thrive and deliver in a fast-changing education landscape
Strong initiative and time management: you can work autonomously while managing competing priorities
Deep expertise in market development: translating insights into actionable growth strategies
Qualifications
Bachelor's degree (or equivalent)
Experience in product management, publishing, EdTech, or the broader education industry
Strong market research and analytical skills, with the ability to translate data into actionable decisions
Demonstrated financial acumen and understanding of how to develop business plans or commercial cases
Proven ability to manage complex stakeholder relationships and deliver projects on time
General digital competency Microsoft Office, CRM systems, scheduling tools
Familiarity with EdTech platforms and digital learning environments
Customer-centric approach with the agility to adapt to change
Commercial mindset with a passion for innovative product and market development
Strong market research and analytical skills
General digital competency Microsoft Office, CRM systems, scheduling tools
Familiarity with EdTech platforms and digital learning environments
Why work for us?
The work you do at McGraw Hill will be work that matters. We are collectively designing content that will build the future of education. Play your part and experience a sense of fulfilment that will inspire you to even greater heights.