Sr. Marketing Systems Analyst - San Diego (Hybrid)
Posted 6 days ago by 1749191917
Negotiable
Undetermined
Hybrid
San Diego, California
Summary: This role involves supporting and enhancing marketing technologies, focusing on customer data platforms and marketing automation systems. The analyst will act as a subject matter expert, ensuring best practices in data management and campaign automation to meet business objectives. The position requires collaboration across teams to drive data-driven marketing initiatives. The role is hybrid, based in San Diego, CA, for an 18-month contract duration.
Key Responsibilities:
- Manage and enhance CDP and marketing automation platforms, such as Salesforce Data Cloud, Pardot, and Marketing Cloud.
- Translate business requirements into technical solutions and implement platform updates and integrations.
- Collaborate across teams to support data-driven marketing programs, including lead management, nurturing, and database integrity.
- Analyze data and metrics to troubleshoot, optimize, and report on campaign and platform performance.
- Lead or participate in projects involving system upgrades, migrations, testing, and documentation.
- Provide training and guidance to users to drive platform adoption and effective usage.
Key Skills:
- Bachelor's degree required.
- 4–5+ years of Salesforce administration experience.
- 3–4+ years of Salesforce Data Cloud (CDP) and Pardot administration, with certifications preferred.
- Experience with Salesforce Marketing Cloud and B2B sales cycle impact via digital marketing.
- Strong project management, communication, and problem-solving skills.
- Familiarity with HTML, CSS, JavaScript, APIs, and query strings is a plus.
Salary (Rate): £53.00 hourly
City: San Diego
Country: United States
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Location:
San Diego, CA (Hybrid)
Duration:
18-month contract
Schedule:
Standard working hours
Pay range:$45.00 - $53.00 per hour
This role is responsible for supporting and enhancing marketing technologies, particularly the customer data platform (CDP) and marketing automation systems. The analyst will serve as a subject matter expert, ensuring best practices in data management, campaign automation, and system optimization to support business objectives.
Key Responsibilities:
- Manage and enhance CDP and marketing automation platforms, such as Salesforce Data Cloud, Pardot, and Marketing Cloud.
- Translate business requirements into technical solutions and implement platform updates and integrations.
- Collaborate across teams to support data-driven marketing programs, including lead management, nurturing, and database integrity.
- Analyze data and metrics to troubleshoot, optimize, and report on campaign and platform performance.
- Lead or participate in projects involving system upgrades, migrations, testing, and documentation.
- Provide training and guidance to users to drive platform adoption and effective usage.
Preferred Qualifications:
- Bachelor's degree required.
- 4–5+ years of Salesforce administration experience.
- 3–4+ years of Salesforce Data Cloud (CDP) and Pardot administration, with certifications preferred.
- Experience with Salesforce Marketing Cloud and B2B sales cycle impact via digital marketing.
- Strong project management, communication, and problem-solving skills.
- Familiarity with HTML, CSS, JavaScript, APIs, and query strings is a plus.
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