Social Media Marketing Specialist

Company Description - Freelance Content Creator (Veterinary & Healthcare Social Media) Visual-Pixel Digital | London (Hybrid/Flexible). At Visual-Pixel Digital, we help ambitious brands grow through performance-driven marketing, creative content and social-first strategies. We work with multiple veterinary and healthcare practices across the UK, helping clinics grow awareness, strengthen community trust and increase enquiries through authentic, engaging content. As our client portfolio continues to grow, we’re looking for a highly creative and commercially aware Freelance Content Creator who understands how to produce premium social content that genuinely connects with people. This initial opportunity will focus on a premium veterinary clinic based near London Bridge, with future opportunities available across additional clinics and brands depending on performance.

Role Description We’re looking for a confident, people-focused content creator who understands how to capture authentic moments within veterinary and clinic environments. You should be comfortable working around animals (especially cats), interacting with veterinary teams, and producing engaging short-form content that reflects a premium, trustworthy brand. This role is ideal for someone who understands both creativity and strategy; someone who knows how to create content that not only looks great, but also drives real engagement, enquiries and bookings. You’ll work collaboratively with clinic teams on content days + email while partnering closely with the Director of Visual-Pixel Digital on content strategy, campaign direction and performance reviews.

Key Responsibitilies

• Plan, capture and produce engaging social media content for Meta (Facebook & Instagram) and LinkedIn
• Visit the clinic one to three times per month to gather fresh, authentic content
• Film high-quality short-form content using an HD smartphone setup (professional camera skills are a bonus)
• Capture premium audio using external microphones and professional recording practices
• Edit reels, stories and social content using CapCut (or similar editing tools)
• Independently schedule and publish content while collaborating closely with the clinic and agency team
• Help create and maintain structured content plans using Google Sheets and Google Docs
• Produce content around: Brand awareness, Community engagement, Educational content, Case studies, Thought leadership, Conversion-focused campaigns
• Support social strategies designed to drive: New appointment bookings, Repeat prescriptions, New patient registrations, General enquiries and DMs
• Identify trending and culturally relevant social topics that can be adapted for veterinary audiences
• Help engage clinic teams to appear confidently on camera and participate in reels/content creation
• Monitor social performance and contribute ideas to improve reach, engagement, follower growth and conversions
• Manage client communication and maintain a professional relationship with clinic teams

Platform Focus

Meta (Primary Focus) You’ll be responsible for creating and managing content across Facebook and Instagram with a target of approximately 3 posts per week. The objective is to increase: Reach and awareness Engagement and shares Followers and page growth Enquiries and form submissions Community trust and retention

LinkedIn (Secondary but Strategic) LinkedIn content will focus on: Community-driven stories Veterinary case studies Thought leadership Practice achievements Referral generation

Skills & Experience

• Proven experience creating engaging social media content for brands or businesses
• Strong understanding of Meta platforms (Facebook & Instagram)
• Good understanding of LinkedIn content strategy and audience behaviour
• Excellent filming skills using smartphones and mobile-first content workflows
• Experience using microphones and recording clean, professional audio
• Strong editing skills using CapCut
• Ability to independently plan, organise and execute content schedules
• Confident working directly with clients and teams
• Strong communication and relationship-building skills
• Comfortable working within veterinary, healthcare or clinic environments
• Genuine love for animals and confidence around pets, especially cats
• Understanding of short-form video trends, hooks and audience retention strategies
• Ability to identify trending/on-topic social concepts and adapt them to a veterinary audience
• Comfortable reviewing performance metrics and evolving strategies based on results

Bonus Skills

• Experience working with veterinary clinics, healthcare brands or medical businesses
• Professional camera/videography experience
• Photography skills
• Experience growing pages organically
• Understanding of paid social amplification
• Experience using scheduling platforms and analytics tools

Portfolio Requirements

Please include: Examples of reels/posts you’ve created for previous clients Any experience within the clinic, healthcare or veterinary space Your highest-performing piece of content and: Why it worked well Your creative process behind it How you sourced or structured the content What impact it had on follower growth, engagement or enquiries Examples of pages/accounts you’ve helped grow