Social Media Manager (Premium Fashion / B Corp)

A B Corp-certified fashion brand with a strong editorial heritage and a clear commitment to social and environmental impact is seeking a Freelance Social Media Manager to bring its social strategy fully in-house. Having previously partnered with agencies, the brand is now looking for a confident, senior social lead who can own the channel strategy, elevate engagement, and ensure a consistently premium, luxury brand experience across platforms. This role is ideal for someone with an editorial mindset and a deep understanding of high-end fashion storytelling. You will focus on social strategy, community engagement and creative direction , while working with a trusted network of external creatives to deliver polished, high-quality content. The brand is not driven by follower count alone, but by meaningful engagement, cultural relevance and long-term brand equity.

Key Responsibilities

• Own and lead the social media strategy across Instagram, TikTok and LinkedIn, with a focus on engagement, storytelling and brand positioning.
• Shape and oversee social narratives around cultural moments, launches and seasonal campaigns, ensuring a luxury, editorial-led approach.
• Brief, commission and manage external creatives, photographers and videographers to deliver premium, social-first content (no low-fi iPhone content).
• Manage the social content calendar, posting cadence and day-to-day community engagement.
• Monitor performance, sentiment and engagement, delivering monthly reports with clear insights and strategic recommendations.
• Work closely with internal teams to ensure content aligns with brand vision, tone and wider business objectives.
• Confidently lead social activity end-to-end, acting as the brand's social authority rather than operating within a large delegated team.

Skills & Experience

• Strong experience in social media management within luxury fashion, lifestyle or editorial-led brands.
• Proven ability to develop and execute social strategy focused on engagement and brand storytelling rather than follower growth alone.
• Experience with premium or luxury brands, with a strong focus on highly curated, clean, editorial-style content .
• Excellent creative judgment with an eye for luxury, high-end aesthetics.
• Established network of trusted creative collaborators (photographers, videographers, editors, creators).
• Deep understanding of Instagram and TikTok ecosystems, trends and community-building best practices.
• Confident, self-directed and comfortable leading social independently without relying on a large team.
• Analytical and insight-driven, able to translate performance data into clear strategic direction.

Start: ASAP

Contract: Rolling contract, likely 3 months initially with review to extend

Day Rate: £320 per day for 3 days per week / £3,750 per month

IR35 Status: Outside IR35

Location: London - flexible hybrid working (team in-office Tuesdays & Wednesdays)

Please email your CV and portfolio to: chelsea.matthysen@majorplayers.co.uk

Due to the high volume of applications, only suitable candidates will be contacted. Our freelance roles move quickly, so please submit your credentials and availability as soon as possible.

Major Players are the UK's leading marketing and creative talent agency, and over the last three decades we've consistently championed our people and communities. As a proud B Corp™, we are committed to improving diversity, equity and inclusion within the industries we service, creating impactful and sustainable change for our partners, candidates and employees. We offer equal opportunities to all candidates regardless of race, religion, gender, sexuality, disability, age, and other protected status as required by applicable law. For further information about our DE&I commitments, please visit: www.majorplayers.co.uk/diversity-equity-inclusion/

Desired Skills and Experience

• Luxury & premium social media strategy
• Instagram, TikTok & LinkedIn expertise
• Editorial storytelling & brand voice
• Community engagement & audience interaction
• Creative direction & external talent management
• Curated, clean, high-end content experience