Social Media Manager

Summary: The Social Media Manager will be responsible for developing and implementing integrated social media strategies that align with business objectives, focusing on both organic and paid content. This role requires overseeing key social media channels, managing digital campaigns, and executing PR strategies. The ideal candidate should have significant agency experience and a strong background in social media management. Strong communication skills and strategic thinking are essential for success in this position.

Key Responsibilities:

• Develop, implement, and optimise integrated social media strategies aligned with overall business and marketing objectives (80% organic, 20% paid).
• Oversee and manage key social media channels (Facebook, Instagram, TikTok), including content creation, scheduling, and engagement.
• Monitor performance to ensure growth and engagement targets are met.
• Lead the planning and execution of digital campaigns, product launches, events, and promotions.
• Oversee the development and execution of PR strategies, including writing press releases, media outreach, and building key relationships with journalists and influencers.

Key Skills:

• 4-5+ years experience (agency or in-house).
• In-depth knowledge and experience in social media management.
• Experience in paid advertising, influencer partnerships, SEO, and copywriting best practices.
• Strong written and verbal communication skills.
• Ability to craft clear, compelling, and targeted messages for diverse audiences.
• Strategic thinker with the ability to develop actionable plans and translate marketing goals into effective digital initiatives.

Salary (Rate): £35.00/hr

City: London

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing