Social Media Manager

Social Media Manager

Posted 6 days ago by Palta

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Negotiable
Undetermined
Undetermined
Greater Leeds Area
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Campaign Management Content Creation Critical Path Method (CPM) Scheduling Influencer Marketing Management Market Trend Media Management Mobile App Mobile Devices Scheduling Scripting Social Media Social Media Management TikTok

Summary: The Social Media Manager role at Simple involves leading the production of engaging content for Instagram and TikTok, aiming to significantly increase organic impressions through strategic influencer campaigns and creator collaborations. The position requires a blend of hands-on content creation and campaign management, focusing on trends and performance optimization. This full-time contract role is pivotal in scaling the brand's social media presence and enhancing audience engagement. The ideal candidate will have a strong background in social media and influencer marketing, particularly within the wellness and lifestyle sectors.

Key Responsibilities:

  • Lead the production of Instagram Reels and TikToks that are trend-aware, product-connected, and culturally relevant.
  • Manage the end-to-end content workflow: trend spotting, scripting, creator briefing, editing, and publishing.
  • Find and manage creators to produce native UGC content and collab posts that align with brand goals.
  • Launch and manage influencer campaigns (budget: $300K+) designed to deliver 50M impressions at efficient CPMs.
  • Own influencer operations: from outreach and negotiation to scheduling, approvals, and reporting.
  • Ensure content and campaigns stay aligned with product launches, marketing campaigns, and audience needs.
  • Monitor performance, learn from data, and continually optimize what we create and how we distribute it.

Key Skills:

  • 3+ years running social or influencer campaigns for consumer brands or startups.
  • Strong experience with US-based creators, particularly in wellness, nutrition, and lifestyle.
  • Skilled at managing creator relationships and campaign budgets.
  • Skilled at negotiating costs and fees with agencies and creators, ensuring returns make sense (CPM or CAC depending on the initiative).
  • Hands-on with video content.
  • Experience setting up brand influencers at a company preferred.
  • Deep understanding of Instagram and TikTok formats, trends, and what drives performance.
  • Fluent English (C1+ or native equivalent).
  • Results-oriented, self-managed, and full of ideas.

Salary (Rate): undetermined

City: Greater Leeds Area

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other

Detailed Description From Employer:

Simple is a fast-growing mobile app helping millions of people feel healthier, more confident, and more in control of their routines. With over 15 million downloads and 300K+ 5-star reviews, we’re building a product people love, and we’re now looking for a Social Media Manager to help more people discover Simple through smart, engaging, and scalable content across Instagram and TikTok.

Now We Want To Go Further Our social media channels generate up to 20M of organic impressions quarterly and we are now ready to enter a new phase. We’re rampign up to 10X our Reels and Tik Toks to 100M impressions:

  • Scaling short-form video content (Reels/TikToks) that performs on both reach and conversion
  • Partnering with creators for collab posts and UGC that feels native and real
  • Running large-scale influencer campaigns to generate 50M impressions within H2.

This role combines hands-on content production with impressions oriented influencer campaign management. You’ll be both the strategist and the executor, spotting trends, scaling what works, and keeping things fresh and ROI-positive. Please note that this is a full-time, contract position.

What You’ll Do

  • Lead the production of Instagram Reels and TikToks that are trend-aware, product-connected, and culturally relevant
  • Manage the end-to-end content workflow: trend spotting, scripting, creator briefing, editing, and publishing
  • Find and manage creators to produce native UGC content and collab posts that align with brand goals
  • Launch and manage influencer campaigns (budget: $300K+) designed to deliver 50M impressions at efficient CPMs
  • Own influencer operations: from outreach and negotiation to scheduling, approvals, and reporting
  • Ensure content and campaigns stay aligned with product launches, marketing campaigns, and audience needs
  • Monitor performance, learn from data, and continually optimize what we create and how we distribute it.

Who Are You

  • 3+ years running social or influencer campaigns for consumer brands or startups
  • Strong experience with US-based creators, particularly in wellness, nutrition, and lifestyle
  • Skilled at managing creator relationships and campaign budgets
  • Skilled at negotiating costs and fees with agencies and creators, ensuring returns make sense (CPM or CAC depending on the intiative)
  • Hands-on with video content
  • Experience setting up brand influencers at a company preferred
  • Deep understanding of Instagram and TikTok formats, trends, and what drives performance
  • Fluent English (C1+ or native equivalent)
  • Results-oriented, self-managed, and full of ideas.

Perks And Benefits

  • Open-minded teams, a welcoming and inclusive company culture, plus the opportunity to make a real difference with a game-changing health tech product;
  • A competitive salary package based on your unique expertise, skillset, and impact;
  • Flexible hours. We focus on your results, not how long you spend at your desk.

Palta is a health & well-being technology company. We're guided by real passion and curiosity to transform bright ideas into worldwide products while delivering real results.

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