Social Media Manager

Social Media Manager

Salary: £46,140 to £52,206 per annum

Location: Birmingham

Contract: Full-time, 6-month fixed-term contract

Working Arrangements: Hybrid, 2 days per week onsite

Sellick Partnership are working with a leading higher education institution to recruit an experienced Social Media Manager to join their Marketing and Communications Department on a 6-month fixed-term contract.

Responsibilities

• Develop and deliver a social media strategy aligned with the institution's wider communications, engagement and student recruitment objectives.
• Take ownership of social media channels, leading the planning, creation and management of engaging content, including short-form videos, photography, graphics and written copy.
• Oversee the content calendar, manage online communities and ensure content is timely, consistent and aligned with brand guidelines.
• Work closely with internal stakeholders and content creators, providing leadership, coordinating workloads and delivering effective social media campaigns.
• Monitor channel performance, analyse engagement data and use insights to improve content, audience reach and overall social media effectiveness.

Ideal Candidate

• Essential: Previous professional experience working within the Higher Education sector, ideally within a university or higher education institution.
• Proven experience operating at social media manager level, with responsibility for managing social media channels, developing strategies and overseeing content.
• Strong content management and creation experience across multiple platforms, alongside an understanding of social media trends and audience behaviours.
• Experience managing or coordinating social media teams, content creators and internal stakeholders.
• Excellent communication, organisational and analytical skills, with experience using performance data to evaluate campaigns and improve engagement.

Please note: Previous Higher Education experience is essential for this position. Candidates without experience working within the Higher Education sector will not be considered.