The role
You'll lead the planning and delivery of social media activity, managing the content pipeline and developing engaging, social-first content across a range of channels. From short-form video, reels and TikToks to photography, graphics and copy, you'll ensure content is creative, relevant and tailored to different audiences. Key responsibilities will include:
- Developing and delivering the organisation's social media strategy.
- Managing and growing social media channels, including content planning, publishing and optimisation.
- Creating high-quality social-first content including short-form video, Reels, TikToks, photography, graphics and copy.
- Managing the social media content calendar and production workflow.
- Leading community management and audience engagement.
- Identifying emerging trends, new formats and opportunities to increase reach and engagement.
- Working with influencers, ambassadors and external content creators where appropriate.
- Managing and developing a social media team and coordinating workloads and priorities.
- Monitoring performance against KPIs, using analytics and audience insights to continually improve results.
- Working closely with marketing, recruitment and communications colleagues to deliver integrated campaigns.
About you
We're looking for someone who combines strategic thinking with hands-on content creation. You'll ideally have:
- Strong experience managing social media channels and delivering successful social strategies.
- Experience planning multi-platform social campaigns and using data to measure performance.
- Excellent knowledge of social platforms, emerging trends and audience behaviours.
- Hands-on content creation skills, particularly video and platform-specific content.
- Experience managing or leading a team.
- Strong community management skills and confidence in handling sensitive or reputational issues.
- Excellent written and verbal communication skills.
- Strong stakeholder management, organisation and project management skills.
- A relevant degree in marketing, communications, digital media or journalism, or equivalent professional experience.
- Experience gained within higher education or another large, complex organisation would be advantageous, as would experience working with influencers, ambassadors or creator programmes.
Why apply?
This is a fantastic opportunity for an experienced Social Media Manager who wants to combine strategy, creativity, content production and people management in a varied and highly visible role.
This is a 6-month fixed term contract, starting as soon as possible. The salary for this position starts at £45,235 per annum. If you're passionate about social media, understand what makes audiences stop scrolling, and can turn insights and trends into engaging content, we'd love to hear from you.