Social media and digital marketing specialist

Summary: The role of Social Media and Digital Marketing Specialist involves managing social media profiles and strategies for a leading investment bank in London. The position requires expertise in digital marketing, particularly in social media, with a focus on compliance and regulatory standards within the financial services sector. The specialist will contribute to campaigns, optimize content, and prepare performance reports while collaborating with internal stakeholders. This is a contract position classified as inside IR35, requiring the use of an umbrella company.

Key Responsibilities:

• Manage corporate and advisor social media profiles and strategy, primarily on LinkedIn.
• Schedule and publish posts using tools such as Sprinklr, ensuring compliance with brand and regulatory standards.
• Monitor social channels for mentions, trends, and competitor activity; escalate issues or opportunities as needed.
• Contribute to social media campaigns, including ideation, content creation support, and scheduling.
• Assist with copy and image uploads across digital channels, maintaining brand consistency.
• Optimize content based on performance metrics to improve engagement and reach.
• Collaborate with internal stakeholders and content creators to gather assets for posts.
• Maintain content libraries (eg, Adobe Experience Manager, Seismic) and organize digital assets.
• Prepare performance reports by tracking KPIs and analysing campaign effectiveness.
• Ensure alignment with governance and compliance standards for social media operations.
• Stay updated on emerging platforms, trends, and best practices in social media marketing.

Key Skills:

• 2+ years in digital marketing with a focus on social media; financial services experience preferred.
• Strong understanding of compliance and regulatory requirements for social media in financial services.
• Hands-on experience with tools like Sprinklr, Hearsay/YEXT, Adobe Experience Manager, and Seismic.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple priorities, work independently, and collaborate effectively.
• Strategic and analytical mindset with problem-solving skills.

Salary (Rate): £300 per day

City: London

Country: UK

Working Arrangements: undetermined

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: Marketing

Detailed Description From Employer:

Social media and digital marketing specialist - sought by leading investment bank based in London - Contract

*inside IR35 - umbrella*

Key Responsibilities:

• Manage corporate and advisor social media profiles and strategy, primarily on LinkedIn.
• Schedule and publish posts using tools such as Sprinklr, ensuring compliance with brand and regulatory standards.
• Monitor social channels for mentions, trends, and competitor activity; escalate issues or opportunities as needed.
• Contribute to social media campaigns, including ideation, content creation support, and scheduling.
• Assist with copy and image uploads across digital channels, maintaining brand consistency.
• Optimize content based on performance metrics to improve engagement and reach.
• Collaborate with internal stakeholders and content creators to gather assets for posts.
• Maintain content libraries (eg, Adobe Experience Manager, Seismic) and organize digital assets.
• Prepare performance reports by tracking KPIs and analysing campaign effectiveness.
• Ensure alignment with governance and compliance standards for social media operations.
• Stay updated on emerging platforms, trends, and best practices in social media marketing.

Experience & Skills:

• 2+ years in digital marketing with a focus on social media; financial services experience preferred.
• Strong understanding of compliance and regulatory requirements for social media in financial services.
• Hands-on experience with tools like Sprinklr, Hearsay/YEXT, Adobe Experience Manager, and Seismic.
• Excellent written and verbal communication skills with attention to detail.
• Ability to manage multiple priorities, work independently, and collaborate effectively.
• Strategic and analytical mindset with problem-solving skills.

Please apply within for further details - Matt Holmes, Harvey Nash