Shopper Marketing Manager
Posted 2 weeks ago by 3Search on Linkedin
£57,000 Per year
Undetermined
Hybrid
Hertfordshire, England, United Kingdom
Summary: The Shopper Marketing Manager role is a newly created position within a leading FMCG company in the UK biscuit industry, focusing on strategic shopper marketing campaigns across various channels. The role involves collaboration with brand and retail partners, managing campaign budgets, and contributing to new product development. This position offers an opportunity to make a significant impact in a dynamic and inclusive culture. The contract length is 3-6 months, reflecting the company's commitment to brand-building and category growth.
Key Responsibilities:
- Lead the development and delivery of integrated 360° shopper marketing campaigns across digital, in-store, and e-commerce platforms.
- Collaborate with brand, category, and external agency teams to translate brand plans into shopper-focused activation.
- Own and manage campaign budgets, ensuring strong ROI and alignment with brand and customer objectives.
- Play a key role in the UK and Ireland new product development projects.
- Monitor and analyse shopper activity performance, drawing insights to optimise future plans.
Key Skills:
- Previous experience in a shopper marketing role within FMCG, ideally 3-5 years, with demonstrable success delivering impactful campaigns.
- Strong commercial awareness and a passion for combining data and creativity to influence shopper behaviour.
- Excellent communication and stakeholder management skills, with a collaborative, can-do attitude.
- Highly organised with the ability to manage multiple projects in a fast-paced environment.
- Proficient in Excel, PowerPoint, and experience with NIQ/Circana data advantageous.
Salary (Rate): 57000
City: Hertfordshire
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Other