Summary: The Shopper Marketing Executive role involves leading the creation and execution of a Shopper Marketing Execution Plan within a retail district, focusing on understanding shopper needs and collaborating with various marketing managers. The position requires a strong background in FMCG/CPG and experience with UK retail accounts. This is a temporary position with a hybrid working model based in Bracknell, requiring attendance at the office two days a week.

Key Responsibilities:

• Leading the creation, execution, and measurement of a Shopper Marketing Execution Plan for the Retail District.
• Understanding the assigned shopper group, their needs, wants, and shopping habits.
• Collaborating with Category Development Managers, Key Account Managers, and Area Portfolio & Trade Marketing Managers.
• Developing a solid understanding of brands, products, and brand campaigns.
• Building relationships with key marketing personnel at customer accounts.
• Evaluating the financial viability of marketing tactics and managing the budget.
• Analysing marketing performance to optimize future strategies.

Key Skills:

• Degree in Marketing or higher from an accredited institution.
• Experience in Shopper or Consumer Marketing or Account Management within FMCG - B2C Market.
• Strong analytical aptitude.
• Experience in project & stakeholder management.
• Excellent communication & influencing skills.
• Commercial acumen.
• Project management and prioritization skills.
• Strong interpersonal and communication skills.

Salary (Rate): 22.41

City: Bracknell

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing