SEO Manager - UK [AQ-14411]

Aquent is partnering with a leading global technology company renowned for its innovative digital solutions, shaping how the world creates, collaborates, and communicates.

This company is at the forefront of digital transformation, delivering powerful tools that empower millions of users worldwide.

Join a team that thrives on pushing boundaries and defining the future of digital experiences.

Are you a visionary expert in search optimization ready to make a significant impact in a dynamic, AI-driven landscape?

This pivotal role offers the opportunity to lead organic and generative search efforts for one of the company’s key product categories.

You will be instrumental in unlocking substantial growth opportunities, refining content strategy, and ensuring products maintain their leading position in an evolving digital ecosystem.

You will shape cutting-edge search strategies, directly influencing product visibility and user engagement, and play a key role in aligning these strategies with broader marketing goals and business priorities, ultimately driving the success of millions of users globally.

What You’ll Do

• Develop and implement a content-focused search strategy for a key product category to enhance visibility and drive organic traffic growth.
• Own Generative Engine Optimisation (GEO) initiatives, optimizing content and entity signals to secure citations and visibility across various AI-powered search platforms.
• Conduct in-depth keyword research and search intent analysis, leveraging industry-leading search and analytics platforms to inform content decisions.
• Augment search and GEO workflows with AI, utilizing AI tools to accelerate keyword research, content gap analysis, topical authority planning, and reporting at scale.
• Improve existing content and spearhead the development of new search and GEO-focused content, ensuring alignment with customer requirements and best-in-class methodologies.
• Collaborate with content strategists, UX designers, and marketing teams to craft search-friendly web experiences that drive engagement and conversions.
• Develop data-led hypotheses to refine content structure, search intent alignment, and optimize for long-term visibility across traditional and generative search.
• Analyze search and GEO performance, identify key trends, report on impact, and spot opportunities to grow content efforts.
• Identify emerging trends and timely opportunities using search and AI-visibility insights to inform content strategies and unify marketing efforts.

What You’ll Bring

• 5+ years of experience in search optimization, with a strong focus on content strategy.
• Experience augmenting search workflows with AI, leveraging AI tools and automation to scale keyword research, content production, competitive analysis, and reporting.
• Demonstrable understanding of GEO / LLMO, including how to optimize content for visibility and citations in AI-generated answers across various platforms, including entity signals, structured data, and answer-led content formats.
• Expertise in industry-standard search and content optimization platforms.
• Strong analytical approach, with experience using search analytics to craft content strategies and measure impact.
• Experience developing search-friendly content in collaboration with content marketing and UX teams that strives to act as part of a funnel.
• Ability to analyze keyword trends, forecast performance, and report on core search and GEO metrics.
• Strong interpersonal and communication skills, comfortable presenting search and GEO insights and recommendations across teams.

Bonus Points

• Further to English, speaking another EU language is a plus.
• A track record of augmenting search workflows with AI, using AI to speed up and scale research, content, and reporting, is a strong plus.

About Aquent Talent

Aquent Talent connects the best talent in marketing, creative, and design with the world’s biggest brands.

Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

We also offer free online training through Aquent Gymnasium.

More information on our awesome benefits!

Aquent is an equal-opportunity employer.

We evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.

We’re about creating an inclusive environment-one where different backgrounds, experiences, and perspectives are valued, and everyone can contribute, grow their careers, and thrive.

Client Description

A multinational cloud-based software company specialising in a series of products designed to drive creative innovation across multimedia.

Used by millions around the world for personal and professional use across all industries.

Aquent is dedicated to improving inclusivity & is proudly an equal opportunities employer.

We encourage applications from under-represented groups & are committed to providing support to applicants with disabilities.

We aim to provide reasonable accommodation for any part of the employment process, to those with a medical condition, disability or neurodivergence.