Summary: The Freelance SEO Manager role at a renowned global publication involves leading strategies for top-of-funnel affiliate traffic growth. The position requires immediate availability and focuses on optimizing organic search engine performance while collaborating with editorial teams. The successful candidate will conduct SEO audits, monitor traffic trends, and generate performance reports to drive revenue. This role is pivotal in enhancing the publication's affiliate commerce content visibility and effectiveness.

Key Responsibilities:

• Develop and lead top-of-funnel traffic acquisition strategies for affiliate commerce content.
• Collaborate with UK Commerce Editorial leads to craft acquisition strategies tailored to each title, focusing on reaching high-purchase-intent audiences and driving revenue.
• Execute day-to-day organic search engine optimisation (SEO), including keyword research, content gap analysis, strategic content optimization, competitor analysis, site improvements, and ad hoc SEO support.
• Conduct regular SEO audits on commerce content and provide weekly traffic reports.
• Monitor traffic trends following algorithm updates, swiftly implementing recovery strategies in case of traffic drops.
• Generate reports, analyse performance metrics, and share insights with stakeholders while recommending improvements and alternative approaches.

Key Skills:

• Proven experience in Audience Development and SEO, ideally within a major media/publishing organisation or an agency specialising in editorial content.
• Proficiency with publishing and analytics tools such as Dash Hudson, Listen First, Sailthru, Apple News Publisher, Parse.ly, and Google Analytics (or equivalent platforms).
• Strong knowledge of enterprise-level SEO tools (e.g., Pi Datametrics, SEMrush).
• Commitment to best-in-class SEO practices.
• Excellent written and verbal communication skills.
• A proactive, collaborative team player.
• Exceptional organisational and time management skills, with the ability to multitask and meet tight deadlines.

Salary (Rate): 350

City: London

Country: UK

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Other