SEO Assistant Manager - Content

Summary: The SEO Assistant Manager - Content role based in Paddington, London, focuses on optimizing digital content for the UK and IE markets to enhance search visibility and drive organic growth. The position involves collaborating with various stakeholders, managing content quality, and reporting on SEO performance. This is a 6-month contract with a hybrid working arrangement. The role requires a strong understanding of SEO best practices and content optimization strategies.

Key Responsibilities:

• Optimise on-page content elements (meta tags, headings, content, internal links) across priority templates to maximise SEO performance
• Identify opportunities to improve content quality, hygiene, and internal linking across the site, utilising keyword and competitor data to inform decision-making
• Coordinate with the external copywriting agency, ensuring effective budgeting, briefing and prioritisation of large-scale content batches
• Conduct editorial planning, brief creation, and gap analysis; recommended evergreen content topics to inform the content calendar, increasing visibility of long-form content in SERPs
• Develop and refine topic clusters, aligning content updates with taxonomy improvements and broader category strategies
• Report on the performance of SEO changes and campaigns, sharing insights and success stories with relevant stakeholders to encourage continued optimisation
• Provide SEO training; upskilling stakeholders on best practice, defining processes, developing learning materials, and articulating the role content plays in wider online and acquisition strategies
• Support the SEO Manager in building the content optimisation and experimentation roadmap, contributing ideas and helping set category priorities in alignment with business objectives
• Contribute to cross-functional projects, including content migrations and template development, ensuring SEO Content best practice is applied
• Stay up to date on search trends, algorithm changes, and industry developments, sharing relevant insights and opportunities with the team

Key Skills:

• Demonstrable experience working within SEO teams or agencies
• Strong understanding of SEO best practice, with specialist knowledge of content optimisation, search intent, and on-page factors that influence organic visibility
• Good understanding of ecommerce page types and how each can be optimised for SEO
• Strong organisational skills, with the ability to manage multiple projects and large-scale content and data sets
• Clear communication skills, with an excellent grasp of English spelling, punctuation, and grammar
• Collaborative mindset, and able to build strong working relationships with content writers, editors, merchandisers, analysts, and commercial stakeholders
• Data-driven approach; able to support recommendations with insight and monitor performance impact
• Familiarity with a variety of SEO and analytics tools (e.g., Google Search Console, Google Trends, Adobe Analytics, Botify, SEO rank trackers) - or a willingness to learn them quickly
• Desirable: Understanding of how content influences consumer behaviour and engagement
• Desirable: Awareness of Technical SEO and Digital PR, and how both align with Content SEO to impact performance

Salary (Rate): £180 daily

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: undetermined

Industry: IT