Senior Strategist
Posted 2 weeks ago by ITV
£65,000 Per year
Fixed-term
Hybrid
London Area, United Kingdom
Summary: The Senior Strategist role at ITV involves collaborating with the Client Strategy team to enhance relationships with advertisers by providing strategic insights and solutions to marketing challenges. The position requires working on diverse campaigns for major brands, leveraging cultural insights, and driving increased investment in ITV. This dynamic role demands agile thinking and a deep understanding of audience engagement and brand effectiveness. The ideal candidate will thrive in a creative environment, contributing to long-term partnerships and innovative brand experiences.
Key Responsibilities:
- Engage with clients by advising on creative campaigns and enhancing them through Creative Partnerships.
- Share insights from ITV’s Cultural Strategy and Commercial Insight teams to uncover new ways of thinking.
- Prove the effectiveness of TV’s contribution to wider marketing campaigns.
- Develop deep strategic relationships with clients.
- Collaborate with internal teams to maximize ITV’s insight into audiences, programmes, and advertising effectiveness.
- Embrace ITV’s creative canvas and technologies to engage communities through storytelling and innovative brand experiences.
Key Skills:
- Extensive background in strategy or planning, ideally from a creative/advertising agency or another media owner.
- Excellent working knowledge of creative and media effectiveness, communications planning, and creative processes.
- Strong insight and data/research skills, with hands-on awareness of semiotics and/or qualitative research methods.
- Comfortable working in ambiguous situations with tight timelines and a need for agility.
- Excellent consumer and audience understanding with a culture-first mindset.
- Exceptional communication skills and ability to work in partnership with various internal stakeholders.
- Creative and innovative thinking to drive new ideas, along with curiosity and engagement.
- Exceptional account management skills to manage dynamic workflows across teams.
Salary (Rate): £65,000
City: London
Country: United Kingdom
Working Arrangements: Hybrid
IR35 Status: Fixed-term
Seniority Level: Senior
Industry: Other