Senior Social Media Manager - Temporary (up to 12 months)

Summary: The Senior Social Media Manager will lead the RNLI's social media strategy, focusing on paid content and community management across various platforms. This temporary role requires overseeing a team of specialists and collaborating with stakeholders to enhance the organization's outreach and fundraising efforts. The position is home-based with some requirements to work in Poole and includes participation in a social media rota. The ideal candidate should have substantial experience in social media management within a large organization.

Key Responsibilities:

• Overseeing the strategy and delivery of paid social media across multiple platforms and working with external agencies
• Working closely with the other Senior Social Media Manager to deliver the RNLI’s organic social media strategy
• Co-leading the RNLI’s approach to community management across social media channels
• Line managing a team of social media specialists
• Providing strategic and outcomes-focused responses to marketing briefs
• Driving forward social media fundraising for the RNLI
• Procuring, implementing, and managing relevant social media tools and software
• Innovating in the social media space, including launching new channels
• Leading on the social media elements of crisis communication responses
• Working with a range of stakeholders including volunteers to expand the RNLI’s reach and protect its reputation

Key Skills:

• Substantial experience leading on paid content and strategic social media use
• Experience in line management and stakeholder management
• Expertise in community management across social media channels
• Ability to provide strategic responses to marketing briefs
• Experience in social media fundraising
• Proficiency in social media tools and software
• Innovative mindset for launching new social media channels
• Strong communication skills for crisis management
• Commitment to safeguarding and diversity

Salary (Rate): £45,000

City: Poole

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Senior

Industry: Other