Senior Public Relations Specialist - Remote / Telecommute

Job Description:

• The Senior Public Relations Specialist will contribute to and execute PR plans aligned with organizational goals, including supporting the channel business.
• Responsibilities include developing press releases and other content, providing proactive and reactive communications to journalists and influencers, and coordinating PR announcements and events.
• The role involves monitoring media coverage, analyzing PR campaign outcomes, and managing content distribution through a global newswire.
• The specialist will collaborate with internal teams and external agencies to ensure cohesive PR execution and maintain strong communication with media contacts.

Requirement/Must Have:

• Degree in public relations, communications, journalism, or a related field.
• 10 12 years of proven experience in public relations or a related field.
• Self-motivated strategic thinker with a positive team-player attitude.
• Strong interpersonal skills, collaboration, and adaptability.

Experience:

• Experience managing media relations and securing external awareness.
• Experience developing and managing PR content and approvals.
• Experience with media monitoring and PR performance analysis.
• Experience coordinating with PR agencies and vendors.

Responsibilities and Duties:

• Contribute to and execute PR plans supporting business and channel initiatives.
• Provide proactive and reactive communication with journalists and influencers.
• Develop and manage approval of press releases and related content.
• Monitor media coverage and analyze share of voice and campaign performance.
• Support planning and execution of PR announcements and events.
• Collaborate with internal teams and agencies for cohesive execution.

Skills:

• Written and verbal communication.
• Media relations and strategic thinking.
• Project management and analytical skills.
• PR monitoring tools and distribution platforms.