Senior Public Relations And Influencer Relations Consultant

About Crate Communications Crate Communications is a collective of specialist PR and communications specialists focused on building drinks brands in the trade and into the lifestyle space. We work across trade industry, consumer PR, social media and influencer campaigns to deliver standout, culturally relevant moments that reach the right audiences.

The Role We’re looking for a highly organised, proactive freelance or consultant at Senior Account Manager level or above to join us on a flexible basis (circa 3 days per week throughout 2026). This role is ideal for someone who thrives on campaign delivery , loves media relations , and brings strong experience across consumer PR and influencer marketing - particularly within drinks or adjacent lifestyle categories eg music, fashion, festivals, food.

• Consumer PR
• Lead the day-to-day running of PR campaigns across a portfolio of drinks and lifestyle clients
• Own campaign timelines, ensuring flawless execution across multiple workstreams
• Develop strategic PR plans aligned to brand objectives and cultural moments
• Drive proactive media relations – generating coverage across national, consumer, lifestyle and trade titles
• Craft compelling press materials including press releases, sell-ins, media pitches and briefing documents
• Secure high-quality coverage through strong editorial relationships and creative storytelling
• Manage press events, media tastings and experiential activations where relevant
• Lead client comms, including regular reporting, WIPs and performance tracking
• Influencer Campaigns
• Plan and deliver end-to-end influencer campaigns (strategy, sourcing, briefing, execution and reporting)
• Identify and engage relevant creators across lifestyle, food & drink and culture spaces
• Negotiate partnerships and manage influencer relationships
• Develop creative influencer briefs that balance brand messaging with authentic content
• Monitor campaign performance and provide clear reporting
• Campaign & Account Management
• Maintain exceptional organisation across multiple campaigns and deadlines
• Ensure budgets, timelines and deliverables are managed effectively
• Collaborate closely with internal team members and external partners
• Contribute to creative ideation and campaign development
• Client & Relationship Management
• Build strong, trusted relationships with clients through clear communication and delivery
• Confidently manage expectations and provide strategic counsel
• Demonstrate a genuine passion for client success and long-term partnerships

Skills & Experience

• Senior Account Manager level (or above) within an agency or freelance capacity
• Proven experience delivering consumer PR campaigns
• Strong influencer marketing experience , from strategy through to execution
• A genuine love of media relations with an established network of journalist contacts
• Highly organised with excellent attention to detail and time management
• Confident communicator, both written and verbal
• Ability to work autonomously while integrating seamlessly with a team

Desirable

• Experience in trade PR
• Strong understanding of the UK drinks sector

Essential

• Experience working with drinks brands (wine, spirits, beer or wider category)
• Strong understanding of the UK media landscape across consumer
• A passion for the drinks and lifestyle space, and an understanding of how to position brands within it to get traction with the consumer

Working Details

• Circa 2-3 days per week
• Starting in June 2026