Senior Product Marketing Manager, Go-To-Market Strategy

Senior Product Marketing Manager, Go-To-Market Strategy

• 6 Month Contract
• Hybrid - 3 Days Per Week in Central London
• Salary £100,000 Per Year

We are hiring an experienced Senior Product Marketing Manager to join one of the world's most influential technology organisations on a high-impact contract engagement.

This is a strategic and execution-focused product marketing role supporting large-scale global products and initiatives across international markets. The environment is fast-paced, highly cross-functional, and suited to candidates who have operated within complex matrix organisations.

The successful candidate will lead go-to-market planning, product positioning, campaign strategy, audience engagement, and marketing execution across multiple channels while partnering closely with Product, Sales, Creative, Research, Analytics, and Regional Marketing teams.

This role is particularly well suited to candidates from Google, Meta, Amazon, Microsoft, TikTok, Adobe, Salesforce, Samsung, Spotify, LinkedIn, or other large-scale consumer or B2B technology environments.

Key Responsibilities

• Lead end-to-end go-to-market strategy and product marketing initiatives for global product launches and feature rollouts.
• Develop product positioning, messaging frameworks, and value propositions aligned to market opportunities and audience needs.
• Drive integrated marketing campaigns across digital, content, product, partner, and regional channels.
• Partner with Product, UX, Insights, Sales, and Analytics teams to influence roadmap decisions using customer and market intelligence.
• Translate complex product capabilities into commercially compelling narratives and scalable marketing programmes.
• Analyse campaign and product performance data to optimise engagement, adoption, and growth.
• Lead stakeholder alignment across international cross-functional teams within a matrix organisation.
• Develop strategic marketing plans and prioritise initiatives against business objectives and OKRs.
• Manage marketing content development from briefing through execution and optimisation.
• Support user research initiatives and ensure customer insights influence marketing and product strategy.

Required Experience

• Significant experience in Product Marketing or Go-To-Market roles within technology or digital businesses.
• Proven experience leading large-scale integrated marketing campaigns.
• Strong experience working cross-functionally with Product, Sales, Insights, Creative, and Regional Marketing teams.
• Strong commercial understanding of customer acquisition, engagement, and product adoption.
• Experience developing positioning, messaging, and strategic narratives for complex products.
• Excellent stakeholder management and executive communication skills.
• Strong analytical capability with experience using performance data to drive marketing decisions.
• Experience operating in highly matrixed global organisations.
• Ability to manage multiple workstreams in a fast-moving environment.

Preferred Backgrounds

We are especially interested in candidates with backgrounds in:

• Product Marketing
• Go-To-Market Strategy
• Growth Marketing
• Integrated Marketing
• Consumer Product Marketing
• B2B Product Marketing
• Platform Marketing
• Digital Product Marketing
• International Marketing
• Marketing Strategy

Apply now or email your CV direct for immediate review.