Senior Product Manager-Digital Adoption
Posted Today by LA International Computer Consultants Ltd
£575 Per day
Inside
Hybrid
Windsor, UK
Summary: The Senior Product Manager-Digital Adoption role is a strategic position focused on developing and executing a digital adoption strategy for self-serve experiences within a leading organization. The role involves cross-functional collaboration, end-to-end delivery of initiatives, and continuous improvement of customer engagement metrics. The position is hybrid, requiring minimal on-site presence, and offers a competitive daily rate. This contract role is initially for six months with potential extensions.
Key Responsibilities:
- Define and articulate a clear adoption strategy for digital self-serve experiences.
- Develop a roadmap for the adoption journey, including milestones, measures, and success metrics.
- Identify and track KPIs such as containment and adoption rates.
- Own end-to-end delivery of digital adoption initiatives, ensuring alignment between strategy and execution.
- Translate strategy into actionable plans covering product features, customer journeys, design interventions, and communication plans.
- Work closely with product design, technology teams, and marketing and communications.
- Drive coordinated delivery to improve customer experience and channel shift.
- Lead initiatives to reduce reliance on telephony channels and increase adoption of digital self-serve options.
- Define engagement strategies to improve customer uptake and usage of digital channels.
- Establish metrics to track adoption and customer engagement.
- Continuously monitor and optimise adoption performance over time.
- Manage relationships with product teams, marketing and communications teams, and AI/product teams supporting digital experiences.
Key Skills:
- Developed and executed digital adoption strategies to increase self-service channel usage and customer engagement.
- Defined adoption roadmaps, success metrics, KPIs, and containment measures for digital platforms.
- Led end-to-end delivery of digital transformation and customer adoption initiatives.
- Translated business strategy into actionable product features, customer journeys, and communication plans.
- Collaborated cross-functionally with product, engineering, design, marketing, and AI teams.
- Drove channel shift initiatives to reduce dependency on telephony support channels.
- Designed customer engagement and behavioral strategies to improve digital platform adoption.
- Monitored adoption performance through data analytics, reporting, and continuous optimization.
- Managed senior stakeholder relationships and influenced strategic decision-making across functions.
- Improved customer experience through process optimization, digital innovation, and performance tracking.
Salary (Rate): £575 daily
City: Windsor
Country: UK
Working Arrangements: hybrid
IR35 Status: inside IR35
Seniority Level: Senior
Industry: IT
Senior Product Manager-Digital Adoption
6 Month contract initially + Extensions
Based: Windsor/Hybrid. Mostly remote. Max 1 day p/w onsite initially
Rate: £500 - £575 p/d - (via Umbrella company)
We have a great opportunity with a world leading organisation where you will be provided with all of the support and development to succeed. A progressive organisation where you can really make a difference. We have a great opportunity for a Senior Product Manager-Digital Adoption to join the team.
Key responsibilities:
1. Digital Adoption Strategy
* Define and articulate a clear adoption strategy for digital self-serve experiences.
* Develop a roadmap for the adoption journey, including milestones, measures, and success metrics.
* Identify and track KPIs such as containment and adoption rates.
2. Execution & Delivery
* Own end-to-end delivery of digital adoption initiatives, ensuring alignment between strategy and execution.
* Translate strategy into actionable plans covering:
o Product features
o Customer journeys
o Design interventions
o Communication plans
3. Cross-functional Collaboration
* Work closely with:
o Product design
o Technology teams
o Marketing and communications
* Drive coordinated delivery to improve customer experience and channel shift.
4. Customer Behaviour & Channel Shift
* Lead initiatives to reduce reliance on telephony channels and increase adoption of digital self-serve options.
* Define engagement strategies to improve customer uptake and usage of digital channels.
5. Measurement & Continuous Improvement
* Establish metrics to track adoption and customer engagement.
* Continuously monitor and optimise adoption performance over time
Stakeholders
* Product teams (Design, Engineering)
* Marketing & Communications teams
* AI/Product teams supporting digital experiences
Role Profile
* Senior, strategic role with end-to-end ownership from strategy to execution
* Requires ability to influence multiple senior stakeholders and functions
Key Success Measures
* Increase in digital self-serve adoption
* Improved customer engagement metrics
* Reduction in reliance on telephony channels
* Achievement of defined adoption and containment KPIs
Key Skills/knowledge/experience:
* Developed and executed digital adoption strategies to increase self-service channel usage and customer engagement.
* Defined adoption roadmaps, success metrics, KPIs, and containment measures for digital platforms.
* Led end-to-end delivery of digital transformation and customer adoption initiatives.
* Translated business strategy into actionable product features, customer journeys, and communication plans.
* Collaborated cross-functionally with Product, Engineering, Design, Marketing, and AI teams.
* Drove channel shift initiatives to reduce dependency on telephony support channels.
* Designed customer engagement and behavioral strategies to improve digital platform adoption.
* Monitored adoption performance through data analytics, reporting, and continuous optimization.
* Managed senior stakeholder relationships and influenced strategic decision-making across functions.
* Improved customer experience through process optimization, digital innovation, and performance tracking.
This is an excellent opportunity on a great project of work, If you are looking for your next exciting opportunity, apply now for your CV to reach me directly, we will respond as soon as possible.
LA International is an award-winning partner of choice for many of the world's most influential companies and government organisations. Holding Enhanced Government Security Accreditation, we are recognised as the European market leader in the delivery of Security Cleared talent to organisations that demand the very highest levels of security, compliance and assurance.
A multiple award-winning organisation, having secured the prestigious Queens Award for Enterprise: International Trade over consecutive years. We are committed to fostering an inclusive, equitable and accessible workplace where everyone feels valued and supported. We welcome applications from all individuals, regardless of background or identity, and we encourage candidates who may not meet every listed requirement to still apply. If you require any adjustments or support during the recruitment process, please let us know and we will work with you to ensure a fair and accessible experience.
Please Note: If a high volume of applications is received, only candidates shortlisted will be contacted.