Senior Product Designer

Role purpose

As a Senior Product Designer within the UK Digital Product & Design team, you’ll lead the experience direction for a key pillar across our mobile-first channels.

You’ll set a clear experience vision, translate strategy into a multi-quarter roadmap, and partner with Product, Engineering, Data, Research, Risk and Delivery to deliver market-leading journeys that improve customer outcomes.

You’ll use insight, data and testing to guide decisions, and you’ll grow a strong, inclusive design practice through coaching, critique and design system leadership so quality scales across teams.

Key responsibilities

• Deliver great product experiences
• Lead the end-to-end experience for a portfolio of journeys across squads, ensuring they work as coherent customer experiences.
• Take full ownership of the business problems. Translate complex customer needs, business goals and regulatory constraints into clear experience direction, interaction models and prioritised outcomes.
• Ensure teams produce build-ready design artefacts (flows, prototypes, specifications and annotated designs) with quality and consistency.
• Stay on top of market trends and translate learnings into high-quality visual designs. Demonstrate strong visual judgement, develop multiple design options and build team alignment on the strongest option using evidence and clear rationale.
• Set direction through evidence-led ways of working
• Champion continuous discovery across squads, partnering with Research, Data and Product to validate direction early and reduce delivery risk.
• Use qualitative insight and analytics to identify experience issues, measure impact and prioritise improvements.
• Support experimentation where appropriate, helping teams define hypotheses, success metrics and learning plans.
• Collaborate across functions, channels and brands
• Partner closely with Heads of Product, Product Owners/Managers and Engineering leadership to shape scope, sequencing and multi-quarter priorities.
• Work with Brand, Content, Accessibility, Service design, Operations, Compliance and Risk to land journeys that are simple, trustworthy and operationally sound.

Role requirements

• Significant experience in digital product design, with a portfolio showing leadership of complex, multi-journey work and measurable outcomes.
• Proven ability to influence product direction and priorities with senior stakeholders in a matrixed organisation.
• Strong experience in regulated or high-trust environments, with an ability to simplify complexity into clear, reassuring journeys.
• Advanced craft across interaction design, information architecture, prototyping and design systems, and the ability to raise capability through coaching and critique.
• Practical leadership in accessibility and inclusive design, with experience applying WCAG principles in delivery.
• Clear, confident communication skills, able to explain decisions using evidence and steer trade-offs across customer impact, risk and commercial outcomes.