Senior Performance Marketing Manager

About Bravada
Bravada Marketing is an independent, brand-first digital marketing agency helping ambitious businesses grow through performance marketing across Meta and Google Ads. We’re trusted by some of the most exciting brands in fashion, beauty and lifestyle, including Fred Perry, Studio Nicholson, Rodial, Margaret Howell, Maharishi and Longchamp, alongside high-growth start-ups and scale-ups. We’re growing quickly, and this is a rare opportunity to join at an exciting stage — working closely with a small, high-performing team where your impact will be felt immediately.

The Role
We’re looking for a Senior Paid Media Account Manager to take ownership of strategic delivery across a portfolio of accounts, lead senior client relationships, and drive performance across paid social and paid search. This is a senior role for someone who can confidently operate between: Strategy (planning, diagnosing, setting direction) Execution (account structure, optimisation, creative testing) Client leadership (trust-building, performance comms, commercial guidance) You’ll play a key part in raising delivery standards internally, coaching junior team members, and helping Bravada scale in a way that remains high quality and values-led.

Key Responsibilities
Strategy & Growth Leadership
Build and lead paid media strategies that align to client business goals, trading calendars and commercial targets
Translate performance into a clear plans, not just reporting what happened
Create structured testing roadmaps (creative, audiences, messaging, landing page)
Identify opportunities for performance uplift and account expansion through planning and channel mix
Multi-Channel Paid Media Delivery
You’ll lead and oversee campaign performance across key platforms, with strong hands-on capability in: Meta Ads (Facebook / Instagram) - Full-funnel structures, creative iteration, audience strategy, scaling and efficiency optimisation Google Ads (Search, Performance Max and YouTube) - Keyword strategy and scaling with profitable targets TikTok Ads - Testing strategy, creative performance analysis, scaling frameworks
You’ll be expected to make confident decisions with budgets, account structure, testing priorities and optimisations and clearly communicate the “why” behind those decisions.
Creative Testing & Performance Improvement
At senior level, Bravada expects you to lead performance improvement through creative testing
Raise creative quality through feedback and insights
Analyse creative performance by angles, hooks, formats and funnel stage
Turn campaign learnings into repeatable frameworks
Work closely with the team to ensure accounts never stagnate
We’re not looking for someone who only knows how to execute in-platform, we want someone who can move performance through intelligent iteration.
Client Ownership & Stakeholder Management
You’ll act as the senior lead for your client pod, building deep trust through clarity, proactive communication and strong delivery.
Lead client calls, performance reviews and strategy sessions
Manage expectations confidently, including when performance is challenging
Translate complex performance into simple commercial language
Create long-term retention through results, relationships and high standards
Reporting, Insights & Commercial Decision Making
Create and deliver monthly reporting that’s clear, useful and action-led
Identify what’s driving change in performance
Use insights to guide, budget allocation, scaling decisions, channel prioritisation and testing focus
Provide recommendations that improve efficiency while protecting brand performance long-term
Team Leadership & Coaching
Line manage and mentor junior team members
Improve internal standards through coaching, feedback and best practice
Support smoother workflows and better delivery across the team
Help build a culture of ownership, accountability and continuous improvement
Measurement, Attribution & Data
Digest complex datasets to inform media planning and strategic decisions
Use GA4, Shopify Analytics + Looker Studio to identify trends, opportunities and risks
Support measurement reliability across pixel/CAPI/GA4/GTM
Work confidently with multi-touch attribution software such as Triple Whale
What Success Looks Like in This Role
First 30 days
Get fully up to speed on Bravada’s ways of working, clients and performance standards
Take ownership of day-to-day delivery across Meta + Google
Communicate clearly, stay organised, and build trust fast
By 60 days
Confidently lead accounts with minimal support
Improve performance through structured testing and optimisation
Deliver clear, actionable reporting and client communication
By 90 days
Operate as a true senior lead: owning strategy, performance and relationships
Drive measurable improvements in results and account consistency
Coach juniors and raise the bar across delivery standards
6–12 months
Become a trusted senior partner for clients and a core leader in the team
Consistently deliver strong growth outcomes aligned to Bravada values
What Were looking for:
5+ years of marketing agency experience
Experience with Fashion or Health/ Beauty Clients
Experience working with e-commerce businesses at a range of sizes and budget levels - from £5-15k to £40-200k monthly
Advanced understanding of the digital landscape, including e-commerce strategy, brand strategy, social media, and customer behaviour
Passion for paid advertising up-to-date knowledge on the latest trends and products in the industry
Team Management and mentoring experience
Senior Stakeholder management experience and Account Management
In-depth knowledge of performance marketing execution across Meta, Google, TikTok and Pinterest
Feed optimisation knowledge - Google Merchant Centre, Meta Commerce Manager and Feed Management providers
Advanced understanding of attribution models, marketing technology and ad tracking.
Experience with Multi Touch Attribution or Marketing Mix Modelling
Analytics and Data Analysis Experience - Looker Studio, GA4, Shopify data analysis experience
Tracking and Pixel setup
Website best practice, merchandising and CRO knowledge
What We’re looking for:
Passionate and excited by performance marketing and stay curious about what’s changing in the industry
Has strong opinions but stays open-minded
Loves being accountable for results
Can run a client relationship with maturity and confidence
Is proactive, organised, and operates with pace
Solutions-first, you move problems forward
Enjoys building culture, not just delivering tasks
Who You Are(Mindset)
At Bravada, attitude matters as much as experience. We’re looking for someone who is:
Curious and obsessed with learning - you develop your skills independently
Direct and confident — not afraid to ask questions or share opinions
Upfront and honest — you own mistakes and learn quickly from feedback
A self-starter — you take initiative without needing constant instruction
A solution seeker — you overcome challenges creatively and intelligently
A team player — Low ego, happy to help, no task is too small or too big
Emotionally intelligent — you build trust quickly and communicate well
Comfortable in a small, fast-paced, entrepreneurial environment
Why Work With Us
Bravada is designed for people who want to grow quickly. We have a flexible, autonomous environment where you’ll:
Be part of a high-growth, brand-first agency that focuses on ownership and results
Work with some of the most exciting brands in the industry
Join a small, high-standard team where you can make a real impact
Have autonomy and trust, with high expectations and high support
Our Values
Results Focus & Accountability - We focus on growth, outputs and results and ask ourselves is this the best I can do?
Trust & Transparency - We are upfront and honest, we communicate the wins and losses.
Learning & Collaboration - We focus on training to give you the tools to build your curiosity, innovate and challenge.
Long term mentality - We have lasting partnerships with our clients and make decisions that help to build our client’s brands and our team. Quick wins are never implemented at the expense of the long term approach.
Authenticity - Be yourself we celebrate diversity and our ways of working are flexible and bespoke