Senior Marketing Specialist
Posted 4 days ago by 1765617105
Negotiable
Undetermined
Hybrid
Cannock
Summary: The Senior Marketing Specialist role involves delivering the marketing plan for Europe, focusing on both online and offline activities to enhance customer acquisition and retention. The position requires managing website content, executing marketing campaigns, and collaborating with internal teams and external agencies. Flexibility in working arrangements is available, with a requirement to be on-site in Cannock periodically. This is a 6-month contract with the potential for extension.
Key Responsibilities:
- Manage and optimise website content and performance.
- Create and distribute content for PR, social media, email, and campaigns.
- Deliver SEO and PPC campaigns with external agencies.
- Plan and execute social media engagement.
- Project manage multi-channel marketing campaigns and events.
- Produce marketing collateral and support CRM data segmentation and reporting.
- Liaise with Group Marketing on internal communications and global digital initiatives.
Key Skills:
- Minimum 4+ years in B2B marketing.
- Strong digital marketing expertise (SEO, PPC, social media, web management).
- Experience managing campaigns, agencies, and CRM systems.
- Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
- Copywriting and proofing skills.
- Project management and organisational ability.
Salary (Rate): undetermined
City: Cannock
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Role: Senior Marketing Specialist
Location: Cannock (not fully remote, Flexibility once every two/one weeks)
Contract Length: 6-month contract potential of extension
Purpose:
Deliver Client's marketing plan for Europe. Coordinate online and offline marketing activities to support customer acquisition and retention.
Key Responsibilities:
- Manage and optimise website content and performance.
- Create and distribute content for PR, social media, email, and campaigns.
- Deliver SEO and PPC campaigns with external agencies.
- Plan and execute social media engagement.
- Project manage multi-channel marketing campaigns and events.
- Produce marketing collateral and support CRM data segmentation and reporting.
- Liaise with Group Marketing on internal communications and global digital initiatives.
Skills & Experience:
- Minimum 4+ years in B2B marketing.
- Strong digital marketing expertise (SEO, PPC, social media, web management).
- Experience managing campaigns, agencies, and CRM systems.
- Proficient in Google Analytics, Microsoft Office, and marketing tools (e.g., MailChimp, Hubspot).
- Copywriting and proofing skills.
- Project management and organisational ability.
Desirable:
- Marketing/business degree or CIM qualification.
- Adobe Creative Suite experience.
Guidant, Carbon60, Lorien & SRG - The Impellam Group Portfolio are acting as an Employment Business in relation to this vacancy.