Summary: The Senior Marketing Manager for Northern Europe at Bugaboo will oversee marketing strategies to enhance sales performance and market share during a maternity leave period. This role focuses primarily on the UK/I market while also supporting teams in the Nordics and Australia. The manager will lead a small team, execute multi-channel marketing plans, and collaborate with various departments to align marketing efforts with business objectives. The position emphasizes creativity, leadership, and a commitment to sustainability and diversity within the workplace.

Key Responsibilities:

• Define and execute regional campaign strategies aligned with cluster objectives, HQ guidelines, and local market needs.
• Lead and manage multi-channel marketing plans across retail, media, social, PR, email, and influencer marketing.
• Own the regional marketing calendar, ensuring clear alignment with business priorities.
• Collaborate with Sales and Account Managers to develop 360° marketing plans with retail partners, driving sales and ROI.
• Align with the Go-to-Market and Trade teams on VM, POS, asset creation, and shop-in-shop executions.
• Oversee budget control, financial reporting, forecasting, and daily expense tracking.
• Work with Performance Marketing and CRM teams to ensure aligned communication strategies.
• Manage local marketing agencies (PR, influencer, etc.).
• Lead, motivate, and develop your team.

Key Skills:

• A marketing degree (preferred) and a minimum of 8 years of marketing experience.
• A creative, tactical, and impactful mindset, with a strong ability to think outside the box.
• Proven experience in retail marketing and executing multi-channel campaigns.
• Expertise in influencer marketing, brand management, and PR.
• Strong ability to work with small marketing budgets, using creativity to maximize performance.
• A track record of successful test-and-learn initiatives and innovative marketing strategies.
• Commercial acumen with experience in building compelling brand and retail partnerships.
• Strong teamwork, communication, and organizational skills, with a keen eye for detail.
• Adaptability and flexibility to respond to changing market conditions.
• Experience managing and developing a team, with strong leadership and clear communication skills.
• Ability to relate openly and comfortably with diverse groups of people.
• Commitment to core values: ownership, collaboration, transparency, and simplicity.

Salary (Rate): undetermined

City: undetermined

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: undetermined

Industry: Marketing