Summary: The Senior Marketing Manager B2B role at a leading financial institution in Sheffield focuses on leading strategic B2B marketing campaigns and partnership initiatives aimed at enhancing SME engagement. This position requires collaboration with financial and intermediary partners to improve financial awareness and support small businesses. The role is crucial for driving impactful marketing strategies that align with the organization's objectives and enhance financial education. The position is contract-based with a hybrid working arrangement of 2-3 days in the office.

Key Responsibilities:

• Lead and manage key partnership marketing programmes, collaborating with senior marketing representatives from external partners to address barriers and improve financial education for SMEs.
• Develop and execute insight-driven strategies to improve financial education and campaigns aimed at SMEs.
• Strengthen relationships with partners through effective collaboration, negotiation, and campaign distribution.
• Manage the Partner Programme Marketing Impact Dashboard, tracking effectiveness and KPIs.
• Work with internal teams to ensure aligned marketing strategies that support the organization's overall objectives.
• Lead ad-hoc projects and manage agency relationships to ensure cost-effectiveness and high-quality delivery.

Key Skills:

• Senior-level experience in marketing communications, strategic planning, and brand management.
• Strong B2B/B2B2C marketing experience with a focus on ROI.
• Proven experience in managing budgets, agencies, and complex partnerships.
• Excellent negotiation, relationship-building, and stakeholder management skills.
• Knowledge of Financial Promotions and GDPR regulations.
• Experience in the Public Sector or Financial Services is desirable.

Salary (Rate): £570

City: Sheffield

Country: UK

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Senior

Industry: Finance