Summary: The Senior Marketing Manager B2B role at a leading financial institution in Sheffield involves leading strategic B2B marketing campaigns and partnership initiatives aimed at enhancing SME engagement. The position requires collaboration with financial and intermediary partners to improve financial education and create impactful content campaigns. This contract role operates in a hybrid model, requiring 2-3 days a week in the office. The successful candidate will manage key marketing programs and track their effectiveness through a dedicated dashboard.

Key Responsibilities:

• Lead and manage key partnership marketing programmes, collaborating with senior marketing representatives from external partners to address barriers and improve financial education for SMEs.
• Develop and execute insight-driven strategies to improve financial education and campaigns aimed at SMEs.
• Strengthen relationships with partners through effective collaboration, negotiation, and campaign distribution.
• Manage the Partner Programme Marketing Impact Dashboard, tracking effectiveness and KPIs.
• Work with internal teams to ensure aligned marketing strategies that support the organization's overall objectives.
• Lead ad-hoc projects and manage agency relationships to ensure cost-effectiveness and high-quality delivery.

Key Skills:

• Senior-level experience in marketing communications, strategic planning, and brand management.
• Strong B2B/B2B2C marketing experience with a focus on ROI.
• Proven experience in managing budgets, agencies, and complex partnerships.
• Excellent negotiation, relationship-building, and stakeholder management skills.
• Knowledge of Financial Promotions and GDPR regulations.
• Experience in the Public Sector or Financial Services is desirable.
• Degree-level education or equivalent professional marketing qualifications (e.g., CIM).
• Experience in financial services or working with SME-focused initiatives is a plus.

Salary (Rate): £570

City: Sheffield

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing