Senior Marketing Executive
Posted Today by Springboard Success
£35,000 Per year
Undetermined
Hybrid
London Area, United Kingdom
Summary: The Delegate Marketing Executive role focuses on supporting the commercial team of a fast-growing international events business, primarily through CRM-driven marketing campaigns using HubSpot. The position is a fixed-term contract until mid-June and requires immediate availability. The ideal candidate will have experience in events marketing and be adept at managing email campaigns and lead generation activities. This role is integral to enhancing delegate and ticket sales for a high-profile summit in the entertainment and creative industries.
Key Responsibilities:
- Build and manage segmentation, audiences, and contact lists within HubSpot.
- Set up and maintain workflows and marketing automations.
- Review and organise CRM data to ensure it is structured and usable for campaigns.
- Plan and execute email marketing campaigns focused on delegate and ticket sales.
- Support the delivery of the delegate marketing funnel for the event.
- Monitor campaign performance and optimise activity to improve engagement and conversions.
- Use ZoomInfo and LinkedIn Sales Navigator to identify and enrich relevant contacts.
- Expand contact lists across multiple industry sectors.
- Maintain and grow the database to support ongoing campaigns.
- Work closely with the commercial team to ensure campaigns generate qualified leads for ticket sales.
- Collaborate with the wider marketing team and CRM/marketing manager.
- Support wider marketing activity where required.
Key Skills:
- Experience working in events marketing or delegate marketing.
- Strong working knowledge of HubSpot or a similar CRM/marketing automation platform.
- Comfortable building email campaigns and managing CRM data.
- A commercial mindset with an understanding of how marketing activity supports sales.
- Able to hit the ground running in a fast-paced environment.
Salary (Rate): £35,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Delegate Marketing Executive (HubSpot Focus) – Immediate Start | FTC until mid-June
London | 4 days office / 1 day WFH
£35,000 basic (pro rata)
We are currently recruiting for a Delegate Marketing Executive to join a fast-growing international events business on a fixed-term contract until mid-June with an immediate start. The company produces a high-profile summit within the entertainment and creative industries. Originally launched in the US, the event has recently expanded into the UK and attracts senior professionals from a wide range of sectors including media, marketing, fashion, sport, professional services and technology.
This role is ideal for someone with events marketing experience who is confident using HubSpot and enjoys CRM-driven, email-led campaigns focused on delegate and ticket sales.
The Role
The core purpose of the role is to support the commercial team by owning CRM segmentation, email campaigns and lead generation activity, ensuring the sales team are being fed with high-quality leads and ticket opportunities. You will play a key role in building and executing delegate marketing campaigns and ensuring the CRM is structured to support effective outreach and ticket sales.
Key Responsibilities
- CRM & HubSpot
- Build and manage segmentation, audiences and contact lists within HubSpot
- Set up and maintain workflows and marketing automations
- Review and organise CRM data to ensure it is structured and usable for campaigns
- Delegate Marketing & Campaigns
- Plan and execute email marketing campaigns focused on delegate and ticket sales
- Support the delivery of the delegate marketing funnel for the event
- Monitor campaign performance and optimise activity to improve engagement and conversions
- Data & Lead Generation
- Use ZoomInfo and LinkedIn Sales Navigator (integrated with HubSpot) to identify and enrich relevant contacts
- Expand contact lists across multiple industry sectors
- Maintain and grow the database to support ongoing campaigns
- Collaboration
- Work closely with the commercial team to ensure campaigns generate qualified leads for ticket sales
- Collaborate with the wider marketing team and CRM/marketing manager
- Support wider marketing activity where required
About You
Experience working in events marketing or delegate marketing
Strong working knowledge of HubSpot or a similar CRM/marketing automation platform
Comfortable building email campaigns and managing CRM data
A commercial mindset with an understanding of how marketing activity supports sales
Able to hit the ground running in a fast-paced environment
The Company & Culture
You will be joining a rapidly growing international events business behind one of the most exciting summits in the entertainment and creative industries. The culture is extremely social, creative and collaborative, with a beautiful central London office that reflects the industry the event operates within. The environment is fun, artsy and energetic, with a strong emphasis on team culture, company socials and celebrating the creative industries they serve.
Please note: this is an immediate start position, so candidates who are available quickly or immediately will be particularly of interest.