Senior Marketing Executive
Posted 2 weeks ago by Meridian Business Support
Negotiable
Fixed-Term
Hybrid
East Grinstead, Sussex, UK
Summary: The Senior Marketing Executive role involves leveraging B2C marketing skills to execute engaging campaigns for a leading membership organization. This position requires collaboration with internal teams and external agencies to enhance the CRM strategy and member engagement. The role is offered on a long-term contract basis with hybrid working arrangements. Candidates should have experience in managing multi-channel campaigns and possess strong CRM and copywriting skills.
Key Responsibilities:
- Managing multi-channel campaigns end-to-end across channels including CRM, e-mail, magazine, App push notifications, and SMS
- Monitoring and evaluating campaign performance, making recommendations where needed
- Developing campaign briefs for agencies
- Executing content creation across all channels including copywriting and imagery
- Creating marketing communications plans
- Working with the CRM agency to effectively segment and target members and deliver highly relevant messaging
- Working with product teams internally to ensure correct information across all channels
- Assisting with budget management
- Preparing and presenting post campaign analysis
- Ensuring brand positioning and guidelines are maintained along with compliance with relevant legal and regulatory frameworks
- Contributing to market research and competitor analysis.
Key Skills:
- Experience as a Senior Marketing Executive, Marketing Executive, Coordinator, or Officer in a B2C role
- Proven ability to manage multi-channel campaigns
- Solid experience in CRM
- Strong copywriting skills
Salary (Rate): £35,000 yearly
City: East Grinstead
Country: UK
Working Arrangements: hybrid
IR35 Status: fixed-term
Seniority Level: Senior
Industry: Marketing
Would you like to use your B2C marketing skillset in a varied Senior Marketing Executive role working for an award winning, forward thinking business that offers hybrid working?
Our client, a well established, industry leading membership organisation have an exciting Senior Marketing Executive opportunity on a long term contract basis, where you will be responsible for the successful execution of engaging campaigns and activities. You will work collaboratively with internal stakeholders and teams, as well as external agencies to support the development and implementation of the CRM strategy, driving engagement with both existing and new members.
As Senior Marketing Executive, your role will involve:
- Managing multi-channel campaigns end-to-end across channels including CRM, e-mail, magazine, App push notifications, and SMS
- Monitoring and evaluating campaign performance, making recommendations where needed
- Developing campaign briefs for agencies
- Executing content creation across all channels including copywriting and imagery
- Creating marketing communications plans
- Working with the CRM agency to effectively segment and target members and deliver highly relevant messaging
- Working with product teams internally to ensure correct information across all channels
- Assisting with budget management
- Preparing and presenting post campaign analysis
- Ensuring brand positioning and guidelines are maintained along with compliance with relevant legal and regulatory frameworks
- Contributing to market research and competitor analysis.
I am interested in speaking with candidates who have experience working as a Senior Marketing Executive; Marketing Executive, Coordinator, Officer in a B2C role, and who have managed multi-channel campaigns, and who have a solid experience in CRM and copywriting skills.
Salary for this senior executive role is 33,000 to 35,000 p.a. (depending on level of experience).
Please note this role is a 12 month contract position.
Benefits include: hybrid working (mainly from home), discounts on retail, holidays and gym, assistance towards training courses, private health scheme and more!
If you drive parking can be found a short walk from the office, but if you don't want to drive, their office is located within 5 minutes walk from the train station - so very easy to get to!
Meridian Business Support is a recruitment specialist acting on behalf of our client as an Employment Agency for this vacancy.