Summary: The Senior Marketing Consultant role at Royal London involves leading the development and delivery of innovative marketing communications aimed at employers and advisers, with a focus on new business acquisition. The position requires managing cross-functional teams and campaign budgets while utilizing data insights to optimize marketing activities. The consultant will also be responsible for creating impactful bid and pitch responses and collaborating with various stakeholders. This is a 12-month fixed-term contract based in Edinburgh with a hybrid working arrangement.

Key Responsibilities:

• Manage the development and delivery of market-leading communications targeted at employers and advisers.
• Lead cross-functional campaign teams to ensure efficient and effective marketing activity delivery.
• Utilize data and insights to set campaign objectives, monitor activities, and report to senior stakeholders.
• Develop compelling bid, pitch, and tender responses to engage target audiences.
• Identify effective media and communication channels across the marketing mix.
• Oversee day-to-day campaign responsibilities, including planning, resource alignment, and budget management.
• Manage key projects within agreed timescales, collaborating with third-party agencies on creative development.
• Set clear campaign objectives and measures aligned with commercial targets, continuously optimizing marketing activities.
• Collaborate with stakeholders across the Brand and Marketing function and external agencies.

Key Skills:

• Experience in the financial services industry and understanding of the legislative framework.
• Excellent understanding of marketing communication tools and techniques.
• Proven track record of effective stakeholder management.
• Strong project management and communication skills.
• Experience in planning and running large integrated marketing campaigns, including budget and risk management.
• Strong understanding of brand and language guidelines.

Salary (Rate): undetermined

City: Edinburgh

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: undetermined

Seniority Level: Mid-Level

Industry: Marketing