Senior Marketing and Communications Manager

Senior Marketing and Communications Manager c. £70,000 per annum Bedford Based Hybrid Working 18 month FTC Join us at the Money and Pensions Service (MaPS) as Senior Marketing and Communications Manager – a new senior role to support the scale up of Money Guiders, a flagship programme at MaPS, which helps people who talk to their customers about money to do that well.Money Guiders is an exciting period of growth, and we are looking for talent to join us to ensure the successful transition to its future state. In this role, you will be required to take full leadership, ownership and accountability for the development and delivery of a comprehensive, integrated communications strategy and plan for Money Guiders throughout this transition year and onward into the ‘scale and sustain’ phase. While this is a leadership role, you will be expected to deliver directly as well as set direction. You’ll be part of a dynamic team dedicated to helping people across the UK improve their financial wellbeing.

Role Overview This role will be embedded into MaPS’ Customer Engagement team, where it will benefit from working alongside marketing, brand and communications colleagues. This role will also be part of the Money Guiders team and will be required to report into the programme’s governance requirements. To succeed in this position, you must demonstrate strong strategic, analysis, creative, and communication skills. Experience working as a Marketing, Brand, Communications or Campaigns manager/leader, or in a similar position is an advantage.

In this role, you will be responsible for:

• Develop and be responsible for an overarching, integrated communications strategy, for Money Guiders through 2025/26 and beyond.
• Develop and execute plans to support the delivery of the strategy, utilising an appropriate marketing and communications mix across paid, no and low-cost channels.
• Work with colleagues to identify and maximise opportunities to use existing MaPS’ owned channels such as Social – LinkedIn, X and Facebook, website, SEO optimisation, PR, events and partnerships.
• Work closely with MaPS’ brand team to ensure ongoing alignment with corporate brand architecture, expression and application.
• Work with internal design teams and/or external agencies to develop marketing materials, campaign assets and toolkits both print and digital, ensuring brand guidelines are adhered to.
• Lead work on audience segmentation, to ensure activities are accurately targeted. Work with internal teams to use existing data, and commission additional insights from external agencies as required.
• Be responsible for external supplier procurement such as agencies and marketing services. And lead on writing any required PASS paper submissions to Cabinet Office for approval of any paid campaign spend and the writing of any other required business cases.
• Monitor effectiveness of communications and marketing activity, assessing impact and identify optimisations in the spirit of continuous improvement. Oversee continuous campaign evaluation with a focus on RoI, including: awareness, engagement, conversion and brand recognition.
• Monitor the market to identify trends and opportunities for innovation and enhanced delivery of Money Guiders engagement activities.
• Establish regular reporting channels to Money Guiders programme and governance structures, as well as to the Corporate Director for Customer Engagement.
• Undertake any other duties to support communications and marketing activities, including outside of the Money Guiders programme, as required by the Director of Customer Engagement.

You will need to demonstrate the following skills and experience.

Essential

• 7+ years in a senior role managing a marketing related discipline - ideally in marketing, digital engagement, communications, brand, campaigns or a similar, in a complex organisation.
• Demonstrable experience in developing and executing marketing, brand and/or communications strategy and plans
• Demonstrable success in engaging customers / stakeholders, using communications to drive up customer demand and .
• Skilled in planning and executing ‘route to market’ campaigns and activities, coordinating others, anticipating and managing risks, and advising leadership on progress and impact along the way
• Designing and delivering campaigns, communications and/or marketing activity utilising paid, no and low-cost channels and working with multiple channel owners and external partners to amplify campaigns and activity
• Experience in developing and managing consumer-facing / B2B2C / B2B brands or programmes.
• Highly developed project management skills and experience, with the ability to manage multiple projects and deadlines simultaneously.
• Strong knowledge and experience in market research and insight, KPI evaluation techniques and the ability to use data to identify opportunities and improve performance
• A knowledge of website and digital journey development
• Experience procuring agencies and marketing/communications services, and managing relationships with external suppliers
• A strong interest in working at MaPS and a wider interest in and/or knowledge of financial wellbeing.

Desirable

• Experience in writing business cases
• Understanding of consumer and B2B research, particularly around the development of brands and campaigns
• An understanding of Agile and Continuous Improvement methodology

About Us The Money and Pensions Service (MaPS) is based in Bedford, in a recently renovated modern office. This is a wonderful opportunity for you to become an integral part of a dynamic organisation, working to help people across the UK. At the heart of the Money and Pensions Service are our values – caring, connecting, and transforming, which are the foundation of our success. They permeate every area of our work and define all our business relationships and the way we work with each other. We’re not only looking for the best people to come and work for us, but we need people who align themselves with our values: Caring - We care about our colleagues and the people whose lives we are here to transform. Connecting - We will transform lives through our ability to make positive connections. Transforming - We are committed to transforming lives and making a positive societal impact.

Our Inclusive Working Environment By fostering our values, we are immensely proud of the inclusive working environment that we have created. The diversity of our people is a strength that we embrace and wish to build upon, so we are committed to attracting people of all backgrounds. We work hard to ensure that we have a progressive approach to inclusion, equity, and belonging. We really do want our colleagues to “bring their whole selves to work.” Our colleague and ally networks encompass LGBTQ+, neurodiversity, women’s health, men’s health, ethnicity, and diversity.

What We Offer Generous Annual Leave – 30 days plus Bank Holidays Pension scheme – contributions matched 2 to 1 (up to 10% of your salary) Interest-free loan for season tickets for buses and trains Cycle to work Scheme Subsidised eye tests & flu jabs Life assurance scheme Give as you earn scheme Employee assistance programme (EAP) PAM Assist and PAM Life scheme (Wellbeing) Enhanced family and sick pay Paid volunteering (2 days a year) Recognition Scheme Discounts portal to numerous retailers Flexible Working At MaPS, we take pride in our flexible approach to work. As standard, we work on a hybrid basis with a minimum of 2 days in the office per week. Hybrid working is a voluntary, non-contractual arrangement and our headquarters in Bedford will be your contractual place of work. The number of days that anyone will be able to work at home will be determined primarily by business needs, but personal and other relevant circumstances will also be considered. If you are successful, any opportunities for hybrid working, including whether a hybrid working arrangement is suitable for you, will be discussed with you prior to you taking up your post.

Career Development In MaPS, we take career development seriously. We actively encourage and support applications from our existing MaPS colleagues. However, we do follow the Civil Service Commissioner recruitment principles, which means that you will be required to participate in a full, open, and fair process.

Reserve List If you are successful at interview, we operate a reserve list where your details will be held for up to 6 months. Should a vacancy come available in that time with the same essential criteria, reserve list candidates will be offered that position with no further assessment required.

Application Process The law requires that selection for appointment to the Civil Service is on merit on the basis of fair and open competition as outlined in the Civil Service Commission’s Recruitment Principles. If you feel your application has not been treated in accordance with the Recruitment Principles, and you wish to make a complaint, in the first instance, you should contact the Money and Pensions Service via email: recruitment@maps.org.uk. If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission: Visit the Civil Service Commission website.

Job Reference: MaPS00865 Close Date: 27/06/2025