Summary: The Senior Marketing Analyst role focuses on developing and implementing measurement strategies for global clients in the media tech sector. The position requires extensive experience in marketing science, particularly in ad effectiveness studies, and proficiency in SQL and Python. The analyst will engage with clients to provide insights and collaborate with various teams to enhance product offerings. This is a hybrid role based in Central London with a contract duration of 11 months.

Key Responsibilities:

• Develop and implement cross-platform and cross-media measurement approaches for global clients.
• Conduct in-depth ad effectiveness studies to evaluate marketing strategies across digital platforms.
• Drive client adoption of learning and measurement methodologies and products.
• Engage in client conversations, present results, and provide data-driven insights.
• Collaborate with sales, product, R&D, and partnerships teams to identify new feature opportunities.

Key Skills:

• 8+ years of experience in marketing science or MarTech industry.
• Proficiency in SQL and strong experience in Python or R.
• Excellent client handling and relationship-building skills.
• Strong cross-functional team experience.
• Solid understanding of digital advertising and marketing measurement.
• Experience with statistical analysis and experimental design is a plus.

Salary (Rate): 130000

City: London

Country: United Kingdom

Working Arrangements: hybrid

IR35 Status: inside IR35

Seniority Level: Senior

Industry: Marketing