Summary: The Senior Manager of Marketing EMEA at SafetyCulture will lead regional marketing efforts across the UK&I and Europe for a 12-month period, focusing on aligning strategies with global marketing, sales, and customer success teams. This role involves managing a small team, executing ABM programs, demand generation initiatives, and regional events to enhance customer engagement and drive pipeline growth. The position requires a proactive and solution-oriented leader with proven experience in B2B marketing, particularly within the SaaS industry.

Key Responsibilities:

• Own and execute the field-based marketing plan, ensuring alignment with regional sales and success goals.
• Oversee hiring, onboarding, and development of the regional marketing team.
• Develop and run ABM/customer campaigns, demand generation programs, and industry-specific initiatives.
• Plan and execute regional events, trade shows, and partner activations.
• Tailor messaging, content, and marketing channels for key markets across Europe.
• Collaborate with global teams across Brand, PR, Product, SEO, Paid, and Social.
• Manage the regional marketing budget, track performance, and report on ROI and commercial impact.

Key Skills:

• Proven experience in B2B marketing, ideally within SaaS or technology industries.
• Expertise in ABM, demand generation, and field marketing strategies.
• Strong leadership skills with experience managing and coaching teams.
• Ability to collaborate across global teams while maintaining a regional focus.
• Event and campaign management expertise from strategy to execution.
• Data-driven mindset with the ability to measure impact and optimize for success.

Salary (Rate): undetermined

City: Manchester

Country: United Kingdom

Working Arrangements: undetermined

IR35 Status: undetermined

Seniority Level: Senior

Industry: Marketing