Senior Manager — Marketing Operations
Posted Today by 1771327834
Negotiable
Undetermined
Hybrid
Amsterdam, Provincie Noord-Holland, Netherlands
Summary: The Senior Manager, Omnichannel Marketing Operations will lead the communication strategy for a global digital platform, focusing on data-driven engagement across multiple channels. This strategic leadership role involves managing a team and collaborating with various departments to enhance partner experiences and drive technology transformation. The position requires a strong background in digital marketing and the ability to implement scalable communication strategies. The role is hybrid and permanent within a global organization.
Key Responsibilities:
- Define and execute the omnichannel and personalization strategy across digital partner communications
- Scale engagement across email, social and owned digital platforms
- Lead adoption of new marketing technologies and automation capabilities
- Drive measurable business impact through partner-facing campaigns and journeys
- Manage crisis and operational communications when required
- Prioritise initiatives based on business value and long-term strategy
- Build, coach and develop a high-performing team (team managers + specialists)
- Establish data-driven decision making and experimentation practices
- Collaborate with stakeholders across commercial, product, technical and compliance functions
- Lead teams through organisational and technology change
Key Skills:
- Leadership experience in digital marketing or marketing operations within a large international organisation
- Strong background in B2B engagement and scalable communication strategies
- Experience managing managers and growing teams
- Proven track record delivering measurable performance through digital channels
- Experience implementing or running marketing automation platforms (e.g. Salesforce Marketing Cloud or similar)
- Experience leading transformation or technology adoption initiatives
Salary (Rate): £160 hourly
City: Amsterdam
Country: Netherlands
Working Arrangements: hybrid
IR35 Status: undetermined
Seniority Level: undetermined
Industry: Marketing
Senior Manager — Omnichannel Marketing Operations
Location: Hybrid | Global organisation
Type: Permanent | Leadership Role
The Opportunity
We are hiring a Senior Manager, Omnichannel Marketing Operations to lead how a global digital platform communicates with its business partners at scale.
You will shape and deliver a modern, data-driven engagement strategy across multiple digital channels, enabling millions of partners worldwide to interact seamlessly with our products, services, and commercial opportunities.
This is a strategic leadership role combining marketing technology, transformation, and people leadership. You’ll guide a team of managers and specialists while working closely with commercial, product, engineering, legal, and compliance teams to deliver impactful partner experiences.
You will also play a key role in a major technology and data transformation programme, helping the organisation evolve toward advanced personalization and scalable digital engagement.
What You’ll Do
- Define and execute the omnichannel and personalization strategy across digital partner communications
- Scale engagement across email, social and owned digital platforms
- Lead adoption of new marketing technologies and automation capabilities
- Drive measurable business impact through partner-facing campaigns and journeys
- Manage crisis and operational communications when required
- Prioritise initiatives based on business value and long-term strategy
- Build, coach and develop a high-performing team (team managers + specialists)
- Establish data-driven decision making and experimentation practices
- Collaborate with stakeholders across commercial, product, technical and compliance functions
- Lead teams through organisational and technology change
What We’re Looking For Experience
- Leadership experience in digital marketing or marketing operations within a large international organisation
- Strong background in B2B engagement and scalable communication strategies
- Experience managing managers and growing teams
- Proven track record delivering measurable performance through digital channels
- Experience implementing or running marketing automation platforms (e.g. Salesforce Marketing Cloud or similar)
- Experience leading transformation or technology adoption initiatives
Apply today for immediate consideration