£80,000 Per year
Undetermined
Undetermined
London, England, United Kingdom
Summary: The Senior Growth Manager role at Wonderbly involves launching a new brand focused on humorous adult book gifting, with the primary goal of developing a growth engine from a strong brand vision. The position requires building strategies through rapid experimentation and collaboration with key stakeholders, including the VP Marketing, CPO, and CTO. This early-stage role offers the opportunity to shape a new brand and potentially grow into a broader leadership position. Candidates should have a background in growth or marketing, particularly in D2C or startup environments.
Key Responsibilities:
- Translate brand and product ideas into clear, testable growth hypotheses.
- Run rapid experimentation loops across paid media, landing pages, and product positioning.
- Identify drivers of customer acquisition, conversion, and repeat revenue.
- Collaborate with Publishing to test new product ideas in-market.
- Develop and scale effective creative angles and messaging.
- Build early performance benchmarks and playbooks from scratch.
- Feed learnings back into product, brand, and creative decisions.
Key Skills:
- 4-8 years' experience in growth or marketing, ideally in D2C or early-stage environments.
- Experience driving acquisition through digital channels, particularly paid social.
- Ability to operate without a clear playbook and test ideas from inception to execution.
- Strong hypothesis-driven thinking and structured testing capabilities.
- Ability to prioritize impactful actions based on data analysis.
- Combination of creative instinct and analytical thinking.
- High agency and ownership of projects.
- Clarity of thinking and problem-solving skills.
- Resilience and a willingness to learn from failures.
- Passion for books and the overall category.
Salary (Rate): £80,000.00 yearly
City: London
Country: United Kingdom
Working Arrangements: undetermined
IR35 Status: undetermined
Seniority Level: Senior
Industry: Other
The role We're launching a new brand within the Wonderbly group focused on humorous, adult-to-adult book gifting. This is an early-stage role with one core objective: turning a strong brand vision and product plan into a repeatable growth engine. You won't be handed a polished playbook. You'll build it - by testing, learning, and iterating quickly across the full funnel. Reporting to our VP Marketing at Wonderbly, you'll be working closely with our group CPO and CTO as the first marketing hire for this new venture.
What's exciting about this role: You'll be building something from scratch, with the backing of an established business and supported by an experienced team You'll work directly on shaping a new brand in-market - not just executing a plan There's clear scope to grow this into a broader leadership role as the brand scales The brand is super fun and has a big dose of (not boring) AI at the core of the proposition
What You'll Do Translate brand and product ideas into clear, testable growth hypotheses Run rapid experimentation loops across paid media, landing pages, and product positioning Identify what actually drives customer acquisition, conversion and repeat revenue Work closely with Publishing to pressure-test new product ideas in-market Develop and scale winning creative angles and messaging Build early performance benchmarks and playbooks from scratch Feed learnings back into product, brand, and creative decisions
Requirements Who we're looking for You likely have 4-8 years' experience in growth or marketing, ideally in a D2C or early-stage environment, and have been responsible for driving acquisition through digital channels (e.g. paid social). More importantly, you've already operated in situations where: there was no clear playbook you had to test your way to answers and take ideas from zero to something that works You're someone who: thinks naturally in hypotheses and experiments, not opinions can design and run structured tests across creative, targeting, landing pages, and messaging knows how to prioritise signal vs noise and focus on what actually moves performance combines creative instinct with analytical thinking is comfortable working with strong viewpoints and can use data to drive progress
What matters most: High agency - you take ownership and don't wait for perfect direction Clarity of thinking - you turn messy problems into simple, testable actions Bias for action - you move fast, ship, and iterate Resilience - you're comfortable being wrong often and learning quickly Love books - you need to be excited by our overall category
Experience (guidelines, Not a Checklist) 4-8 years in growth / marketing roles, ideally in D2C or startups Experience running paid social and/or digital acquisition channels Proven track record of testing and scaling new ideas, not just optimising existing ones
Benefits What we offer £65,000 - £80,000 — flexible for the right person Private healthcare £500 to spend on learning — books, courses, whatever feeds your curiosity (via Learnably) Real mental health support with Spill Subsidised gym membership with Nuffield Health Free breakfast every day, plus a fridge so well-stocked it's basically a love language Monthly Lunch & Learns with speakers who'll actually make you think differently Socials that people genuinely look forward to Quarterly all-hands with great food, great drinks and a chance to zoom out together Five weeks of remote working a year Dog-friendly office 5% pension contribution, with no cap on yours