Senior Field Marketing Manager

What you'll be doing

• Develop and execute regional marketing strategies aligned with business objectives across the EMEA region.
• Own integrated marketing plans, campaigns, and event programmes to drive pipeline growth and customer engagement.
• Manage regional marketing budgets and optimise investment based on campaign performance and ROI.
• Lead the planning and delivery of executive events, customer roadshows, advisory boards, webinars, and virtual events.
• Analyse campaign performance using Salesforce, Excel, and other reporting tools to generate actionable insights and recommendations.
• Define, monitor, and report on key marketing KPIs and campaign success metrics.
• Partner closely with Sales, Product Marketing, and other cross-functional stakeholders to support go-to-market initiatives.
• Ensure a consistent customer experience and messaging across all regional marketing activities.
• Provide leadership and guidance to marketing and event team members where required. Potential line management of 2-3 Event Managers and Marketing Managers.

What we're looking for

• 7-8+ years' experience in B2B Field Marketing, Regional Marketing, Integrated Marketing, or Marketing Management.
• Experience developing and delivering marketing strategies across multiple EMEA countries.
• Strong understanding of demand generation, campaign management, and marketing operations.
• Proven experience managing end-to-end marketing events, from planning through to post-event analysis.
• Advanced knowledge of Salesforce, Microsoft Excel, and PowerPoint.
• Strong analytical mindset with the ability to translate data into business insights.
• Experience managing marketing budgets, measuring ROI, and reporting campaign performance.
• Excellent stakeholder management and communication skills.
• Experience managing 2-3 Event Managers and Marketing Managers.
• Experience within the technology sector is highly desirable.

Desirable

• Experience working within global enterprise technology organisations.
• Knowledge of marketing automation platforms and lead management processes.
• Additional European language skills such as German, French, Spanish, or Italian would be an advantage.