The Role
- Own and deliver the UK&I Public Services field marketing strategy, aligned with enterprise sales priorities, target accounts and revenue objectives.
- Develop and execute integrated demand generation and account-based marketing (ABM) programmes that create and accelerate sales pipeline.
- Partner closely with Sales Directors and enterprise account teams to understand territory plans, strategic accounts, pipeline gaps and commercial opportunities.
- Plan and deliver high-impact field marketing activities, including executive roundtables, industry events, customer programmes, trade shows and targeted campaigns.
- Coordinate digital marketing, content, product marketing, PR, customer advocacy and partner marketing teams to deliver integrated go-to-market programmes.
- Work with technology and channel partners to develop joint marketing campaigns and support co-selling opportunities.
- Manage campaign budgets, agencies, vendors and multiple concurrent marketing initiatives.
- Track and analyse marketing performance, pipeline contribution, campaign ROI and revenue impact to continuously improve results.
Experience Required
We are particularly interested in speaking with experienced Field Marketing Managers, Senior Field Marketing Managers and Regional Marketing Managers who have worked within large enterprise SaaS, ERP, cloud technology or B2B software organisations.
Ideally, you will bring:
- 10+ years' experience in B2B marketing, including substantial field marketing, regional marketing or demand generation responsibility.
- A strong background within enterprise software, SaaS, ERP or related B2B technology environments.
- Proven experience developing and executing integrated field marketing strategies that deliver measurable pipeline and revenue results.
- Strong account-based marketing (ABM) and demand generation experience, supporting complex enterprise sales cycles.
- Experience working directly with senior Sales leaders, account executives and cross-functional marketing teams.
- A track record of delivering executive events, customer engagement programmes, integrated campaigns and partner marketing initiatives.
- Strong commercial awareness, analytical capability and experience measuring marketing effectiveness and ROI.
- The ability to operate strategically while remaining closely involved in programme delivery and execution.
Desirable
Experience marketing enterprise technology solutions to UK&I Public Services organisations, including central or local government, education, healthcare, housing, utilities or other public sector markets.
The Opportunity
This position offers the opportunity to take ownership of field marketing for a strategically important industry sector within a major global enterprise software business.
You will work closely with experienced Sales and Marketing leadership, supporting large and medium enterprise customers through sophisticated, multi-channel marketing programmes.
Package & Working Arrangements
- Salary: £100,000+ per annum
- Contract: 12 months
- Location: London EC2, near Liverpool Street
- Hybrid: 3 days per week in the office, 2 days working from home
- Anticipated start: Late November/Early December 2026